What is Content Marketing?
Content marketing is about creating useful and interesting content to attract and captivate your target customers. By engaging your potential customers with content they need and want you create a connection with that person that influences their buying process.
Essential Reading on Content Marketing:
- Content Strategy for the Web, 2nd Edition, by Kristina Halvorson & Melissa Rach
- Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand, by Robert Rose & Joe Pulizzi
- Content Marketing: Think Like a Publisher – How to Use Content to Market Online and in Social Media, by Rebecca Lieb