My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video: Key Takeaways: Set up more goals across the customer lifecycle Set up your Content Groupings. Set up Custom Dimensions. Then build your reports and dashboards to quickly answer recurring questions in your business.
All Posts by: Kane Jamison
Buyer personas are an essential part of the marketing and sales process, and the number of tools available online to build them has never been better. We tracked down 10 of the best tools and templates available.
One publisher has figured out how to test dozens of headlines and gauge interest without spending a dime. Here’s what we can learn from them…
I walk through 3 simple steps for creating an editorial mission statement that will focus your brand’s content marketing program on your target audience.
Traditional Sales Funnels are flawed – first conversions are rarely the full LTV of a customer. An hourglass sales funnel model integrates retention marketing correctly.
This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well. Data Sources: Moz Ranking Factors: hmny.co/mozfactors Searchmetrics Ranking Factors: hmny.co/searchmetricsfactors Backlinko 1 Million Study: hmny.co/backlinkofactors Buzzsumo/Moz Shares & Links: […]
We break down the full list of potential Facebook Ad targeting methods in full text, covering locations, demographics, interests, behaviors, and more!
In this post, we’ll outline 10 email marketing tips you can apply today to drive more people to your content, regardless of your industry or audience.
Here’s how we’ve used the SEMRush Display Ads section to improve client pitches, match client brand guidelines, find hidden landing page URLs, and more.
We’re back again this year with our 4th year of MozCon coverage, including our favorite quotes and stats from every MozCon speaker, and a full list of the Tools and downloads mentioned by every speaker. Notice something we missed? Please email firstname.lastname@example.org or tweet @kanejamison and we’ll get it added! Attn Speakers – we’ve done […]
Besides the great people you meet, one of my favorite takeaways from conferences are the “potent quotables”. I just got back from Copyblogger’s Authority Rainmaker event in Denver, CO, last week, and managed to sneak 18 highlights and quotes from throughout the event: Embed This Quotedeck On Your Site: Many thanks to Clark Buckner and […]
I recently sat down with TechnologyAdvice’s Clark Buckner to chat about content marketing, common issues we see with content marketing clients, and other details like how we handle project management and paid promotion. You can find part 1 of the interview on the TechnologyAdvice Blog, and part 2 is below. TechnologyAdvice’s Expert Interview series, which is hosted […]
One of the hardest things for business owners and marketers to figure out is what they should expect to spend on content marketing, and what kind of output they’ll see in return. Furthermore, they’re not sure where to spend their money even if they’ve figured out what their budget should be. In my full-day content […]
Images are an integral part of using Twitter to its fullest potential as a marketing tool. The research backs us up on this fact: Dan Zarrella’s 2013 Twitter Image study determined that tweets with images get more shares than those without images. 2013: “Tweets are 94% more likely to be retweeted when using pic.twitter.com, and […]
I’m really pleased to announce that the entirely new ShareMetric Chrome extension is published! Here’s a quick screenshot of what you can expect with all of its features enabled: Tons of New Features: When we first created ShareMetric about 2 years ago, our long term goal was to build a plugin that showed a complete […]
Hi there! Kane here. Like most other digital marketers, I’m tired of new year prediction posts. But, I do like documenting where my mind is at on a number of content marketing trends so I can reference it from year to year. This year the Content Harmony team & I are weighing in on content marketing […]
I was watching an episode of Shark Tank this past week featuring young entrepreneurs. One of the entrepreneurs was Carter Kostler, the 15-year old owner and creator of Define Bottle, a fruit-infused water bottle. You can watch his portion of the episode here: About 2 minutes in the episode you’ll see the sharks ask Carter about […]
Over the past few years we’ve found that hiring freelance contributors for big content projects requires asking a lot of questions. On top of that, our freelance hiring mistakes typically occur when we forget to ask questions we were already aware we should have asked. This has applied across the board for freelance writers, freelance […]
I’m a big fan of marketing with events. I’ve written in the past on Moz on the benefits of hosting your own events, I love hosting our local content marketing meetups here in Seattle, and last week they published my Whiteboard Friday video on “4 Tips for Producing Great Event Coverage” when covering industry events and conferences. […]
We took a look at how Twitter volume and sentiment for the 2014 midterm races compared with actual election results. Our goal was to see if Twitter sentiment positively correlated with the Midterm election results.