Here’s the slides from my presentation at LavaCon today on “Risk Management for Content Creation”. Slide URL: http://www.slideshare.net/kanejamison/lavacon-risk-management-for-content-creation
All Posts by: Kane Jamison
One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of […]
Hey there! The Content Harmony team is headed to Content Marketing World in Cleveland on September 9th & 10th, and we wanted to let you know we’ll also be sponsoring, so you can stop by our booth (#56) in the conference expo hall to say hello. But that’s not why we’re writing this blog post. This blog […]
Last year at MozCon 2013, we kept a list of all of the tools that were mentioned by speakers. At MozCon 2012, Thomas Høgenhaven started the concept: MozCon 2012 Tools. They’ve been great resources that I refer back to frequently, and this year we’re keeping track again. So, below is a list of all of the tools mentioned […]
We’re back again this year with our favorite quotes from every MozCon speaker. Choose a speaker below to see their quote images, each of which is perfectly sized for Twitter sharing. Don’t miss our list of Tools mentioned at MozCon 2014. Notice something we missed? Please email firstname.lastname@example.org or tweet @kanejamison and we’ll get it […]
The following are my slides from a presentation I gave at DFWSEM’s State of Search conference in Dallas, TX.
A video and graphic tutorial to using Screaming Frog and Google’s Structured Data Testing Tool to test Google+ Authorship, Schema.org markup, and more.
Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotables”. We’re curating a list of our favorite quotes from MozCon 2013, and we’ll post one new slidedeck here at the end of each day. Our live notes via Google docs are getting published at the bottom of this page […]
Last year at MozCon 2012, Thomas Høgenhaven kept a great list of all of the tools that were discussed throughout all of the MozCon presentations. It’s a great resource that I’ve referred back to a number of times in the past year, and since Thomas is unable to make it to MozCon 2013, we’ve decided to […]
A checklist of what website owners need to consider when working with web designers, applicable for both website owners working with a designer or developers, or designers and developers who want to learn to work with users more efficiently.
The following audio slideshow and article is a recap of a presentation I gave for DistilledLive’s Better Content Marketing Meetup on March 5th, 2013. Click play on the embedded SlideShare to hear my voiceover of the slides, or you can read the article version of the presentation content below that. View and Listen to the […]
Huge statistical analysis of the first year of existence for Inbound.org. Stats by top domains, categories, users, submissions, and more.
This blog post is converted from the slidedeck of a presentation I’m giving today for the Seattle Tech Forum in Bellevue, WA. The presentation slides are embedded in the beginning, and the text that follows is the same content as the slidedeck, with added commentary similar to what was said in person. I had to […]
Yesterday Ian Lurie published a post on the Portent blog called “Advertising should.” The concept was to build on what advertising should be, rather than what advertising currently is.
Before I throw in my thoughts, I have to admit that I’ve never felt any connection to the word “advertising.” To me, advertising is about paid media and interruption marketing, and conjures up images of large media buys, magazine spreads, and 30-second radio & TV commercials.
Data Builds Credibility. When used appropriately, data removes subjectivity from the conversation. Good data is reliable, empirical, and objective. Good data can back up your wildest claims.
In both instances, you’re probably setting yourself up for failure. Are you really expecting to blog every day for the next year? Or twice a week for that matter? Seems a bit extreme to me.
You may be able to win a battle with a good piece of content, but you can’t win the war without a good content strategy. Here are our favorite content strategy presentations and slide decks of 2012.
Content Harmony is about finding a balance across the entire content marketing process. From content strategy, to content creation, to promotion of content, to analytics of content performance, organizations need to find a balance in all aspects in order to see great results from their content marketing efforts.
Here are 8 basic steps we use with our Small Business PPC Management clients that all businesses should consider before getting started with Adwords & PPC.