All Posts by: Kane Jamison

The Minimum Viable Content Marketing Strategy

One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of […]

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MozCon 2014 Tool List

mozcon 2014 tools

Last year at MozCon 2013, we kept a list of all of the tools that were mentioned by speakers. At MozCon 2012, Thomas Høgenhaven started the concept: MozCon 2012 Tools. They’ve been great resources that I refer back to frequently, and this year we’re keeping track again. So, below is a list of all of the tools mentioned […]

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MozCon 2014 Highlights & Quotes

MozCon 2014 Quotes & Coverage

We’re back again this year with our favorite quotes from every MozCon speaker. Choose a speaker below to see their quote images, each of which is perfectly sized for Twitter sharing. Don’t miss our list of Tools mentioned at MozCon 2014. Notice something we missed? Please email info@contentharmony.com or tweet @kanejamison and we’ll get it […]

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MozCon 2013 Highlights & Quotes

Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotables”. We’re curating a list of our favorite quotes from MozCon 2013, and we’ll post one new slidedeck here at the end of each day. Our live notes via Google docs are getting published at the bottom of this page […]

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MozCon 2013 Tools

Mozcon 2013 Tools

Last year at MozCon 2012, Thomas Høgenhaven kept a great list of all of the tools that were discussed throughout all of the MozCon presentations. It’s a great resource that I’ve referred back to a number of times in the past year, and since Thomas is unable to make it to MozCon 2013, we’ve decided to […]

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#AdvertisingShould Be Less About Advertisers

Enough about you, let's talk about me!

Yesterday Ian Lurie published a post on the Portent blog called “Advertising should.” The concept was to build on what advertising should be, rather than what advertising currently is.

Before I throw in my thoughts, I have to admit that I’ve never felt any connection to the word “advertising.” To me, advertising is about paid media and interruption marketing, and conjures up images of large media buys, magazine spreads, and 30-second radio & TV commercials.

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What is Content Harmony?

What is Content Harmony?

Content Harmony is about finding a balance across the entire content marketing process. From content strategy, to content creation, to promotion of content, to analytics of content performance, organizations need to find a balance in all aspects in order to see great results from their content marketing efforts.

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