What is Content Strategy?
Content strategy refers to the planning, development, and management of informational content—written or in other media.
How is Content Strategy Different Than Content Marketing?
Fair question. Let’s go back to the definition of content marketing:
Content marketing is the act of creating or sharing content to engage current & potential customers.
If content marketing is what we’re doing and how we’re doing it, then content strategy is the process of defining why we’re doing it and how it fits into our broader goals as an organization.
Essential Reading on Content Strategy:
- Content Strategy for the Web, 2nd Edition, by Kristina Halvorson & Melissa Rach
- A List Apart: The Discipline of Content Strategy, by Kristina Halvorson
- Smashing Magazine: Content Strategy: Optimizing Your Efforts For Success by Allie Gray
- Forbes: What is a Content Strategy & Why Do You Need It? by Michael Brenner