Resources from my #StateofSearch presentation on November 16th, 2015.

Session Description: Well-rounded, user-centric keyword research is a natural extension of the audience research and segmentation process. Kane will show attendees how dissecting content by audience, lifecycle / funnel stage, product type, and content medium will produce a more complete view of a company’s keyword universe. No more relying on Adwords and to spit out variants of what we already know.