Mozinar Resources – The Field of Dreams Fallacy & Other Ways To Screw Up Big Content

Downloadable Files & Templates:

• Presentations Slides – PDF (4.6 MB)

Part One: Getting Your Story Straight

• Goals & Metrics Worksheet DOCX (2.2 MB)

Part Two: Assembling The Right Team

• Freelancer Hiring Checklist PDF (631 KB)
• Freelancer Hiring Checklist DOCX (579 KB)

Part Three: Promotional Pains

Content Promotion Channel Plan:

• Content Promotion Channel Plan XLSX (157 KB)

Email Outreach Template #1 – ____:

Hey [CONTACT NAME],

I’ve been working on a [NEW CONTENT PROJECT] with [CLIENT NAME] that I thought you might be interested in. We referenced your article on [SPECIFIC ARTICLE TOPIC] a few times while researching this, and I was hoping you might be willing to provide some quick feedback?

We’re not officially launching until early next week, but before we do I wanted to see if you had suggestions for additional timeline entries?

Thanks!

[YOUR NAME]

Email Outreach Template #2 – ____:

Hey [CONTACT NAME],

I’ve been working on a [NEW TIMELINE CONTENT PROJECT] with [CLIENT NAME] that I thought you might be interested in. Based on feedback we got from creating the [PREVIOUS CONTENT PROJECT], we realized that a lot of [CLIENT NAME] customers were curious about the history of [TIMELINE TOPIC], so we put together a short timeline for them.

We’re officially launching later this week, but before we do I wanted to see if you had suggestions for additional timeline entries?

Thanks!

Part Four: Failure To Repurpose

• No downloadable resources for this section.

Part Five: Failure To Improve

Sample Email Template:

Hey everyone, wrapping things up on Project XYZ. Everybody please respond by the end of the week with your thoughts:

1 – What went well with the project?

2 – What could have gone better?

3 – How can we make this process better in the future?

-[Your Name]