Mozinar Resources – The Field of Dreams Fallacy & Other Ways To Screw Up Big Content
Downloadable Files & Templates:
- Presentations Slides – PDF (4.6 MB)
Part One: Getting Your Story Straight
- Goals & Metrics Worksheet DOCX (2.2 MB)
Part Two: Assembling The Right Team
- Freelancer Hiring Checklist PDF (631 KB)
- Freelancer Hiring Checklist DOCX (579 KB)
Part Three: Promotional Pains
Content Promotion Channel Plan:
- Content Promotion Channel Plan XLSX (157 KB)
Email Outreach Template #1 – ____:
Hey [CONTACT NAME],
I’ve been working on a [NEW CONTENT PROJECT] with [CLIENT NAME] that I thought you might be interested in. We referenced your article on [SPECIFIC ARTICLE TOPIC] a few times while researching this, and I was hoping you might be willing to provide some quick feedback?
We’re not officially launching until early next week, but before we do I wanted to see if you had suggestions for additional timeline entries?
Thanks!
[YOUR NAME]
Email Outreach Template #2 – ____:
Hey [CONTACT NAME],
I’ve been working on a [NEW TIMELINE CONTENT PROJECT] with [CLIENT NAME] that I thought you might be interested in. Based on feedback we got from creating the [PREVIOUS CONTENT PROJECT], we realized that a lot of [CLIENT NAME] customers were curious about the history of [TIMELINE TOPIC], so we put together a short timeline for them.
We’re officially launching later this week, but before we do I wanted to see if you had suggestions for additional timeline entries?
Thanks!
Part Four: Failure To Repurpose
- No downloadable resources for this section.
Part Five: Failure To Improve
Sample Email Template:
Hey everyone, wrapping things up on Project XYZ. Everybody please respond by the end of the week with your thoughts:
1 – What went well with the project?
2 – What could have gone better?
3 – How can we make this process better in the future?
-[Your Name]