Our client is a B2B services company serving enterprise clients. Their team was looking to improve their presence in organic search and use this channel to acquire new customers, with most of their previous business coming through PPC and referrals.
Content Harmony began the engagement with a technical site & architecture audit. Our recommendations included on-site best practices for organic search as well as structuring internal pages and linking in a way that improved navigation and crawlability. That audit coincided with a year-long web design process.
A content audit identified top landing pages and provided recommendations that would help drive more traffic and end customers. Our team researched popular training content topics and developed an editorial calendar to publish posts regularly on the blog, and trained their existing editorial team on how to produce more successful content to help establish our client as an expert in the software training industry.
Over the full 6 years of our engagement with this client, our primary ongoing focus aside from supporting the content team consisted of developing ongoing promotional campaigns targeted industry influencers and related publications. Tactics included guest posting, branded partnerships, content promotion, resource link building, and more.