After running dozens of ad variations, we pulled from our most successful timeline ads and created a boosted organic post on the client’s Facebook page, boosting to our most successful audience sets and lookalike audiences. By boosting posts from the client’s organic timeline, we were able to reduce CPC and improve their organic reach due to people sharing the ad on their own timeline, maximizing reach.
Our client saw 30,100 page views to their content piece directly attributed to our CPC campaign, which made up 90.2% of all page views during a three week launch period. Additionally, the story had 5,497 shares on Facebook, saw a reach of 917,749, and had a CPC of just $0.40.
Additionally, our client acquired 7 backlinks to their content piece over the course of the campaign that were attributable to paid social advertising targeting journalists and bloggers.
Though the primary goal of the campaign was to drive engagement to the content piece, promotion also drove 10 lead conversions in the first week of the ad campaign.
