The data-driven content promotion resulted in 90+ unique sites outright linking to the report or mentioning the client and our findings, including Mashable (twice), Fortune, Mic.com, Retail Dive, and USA Today.
The campaign also resulted in Fortune creating a video based on our research and explicitly mentions the client, which was syndicated twice: the Time, Inc. content network and the USA Today Network. The Fortune-produced video was repeatedly paired with other syndicated content such as those produced by Associated Press and other organizations.
Additionally, the campaign resulted in live broadcast hits in local media, including a video and accompanying report that was then syndicated throughout the Scripps media network.
This campaign was part of a broader 18-month engagement yielding over 200 placements in total, helping the client scale their estimated organic traffic in Ahrefs from 130,000 monthly sessions to over 280,000 monthly sessions at the end of our engagement.