90+ Digital, Print, & TV Placements for eCommerce Startup
Placement & links from Mashable, Fortune, Mic.com, USA Today, and more.
The Problem
Client came to Content Harmony looking to increase press coverage and brand awareness, specifically through content-driven PR based upon research projects.
After a successful product launch that had earned them a number of national press placements, they needed to implement a scalable link acquisition program in order to compete with entrenched household name competitors in their space.
Our Solution
Content Harmony developed a topical campaign anchored around newsworthy data-driven content coupled with outreach to relevant national, regional, and trade media outlets. On behalf of the client, we:
- Identified the data needed to produce credible and compelling research.
- Produced the journalistic copy to explain the findings and methodology.
- Produced the graphics to illustrate the surprising findings.
- Identified and pitched relevant media.
- Monitored trending news and offered the client’s data to media.
- Commissioned influencers to create sponsored content.
Activities
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Data-Driven Content Research and Creation
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Media Outreach
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Influencer Outreach
Client Profile
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Audience: B2C
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Business Model: eCommerce / Affiliate
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Client Size: Medium-sized Startup
Highlights
+90
Number of placements and links earned, including placements in major technology, business, finance, and national outlets.
+6
Number of live broadcast hits, including hits around a time-sensitive topic.
+100 Million
Number of potential audience reached through the stories placed.
Results
The data-driven content promotion resulted in 90+ unique sites outright linking to the report or mentioning the client and our findings, including Mashable (twice), Fortune, Mic.com, Retail Dive, and USA Today.
The campaign also resulted in Fortune creating a video based on our research and explicitly mentions the client, which was syndicated twice: the Time, Inc. content network and the USA Today Network. The Fortune-produced video was repeatedly paired with other syndicated content such as those produced by Associated Press and other organizations.
Additionally, the campaign resulted in live broadcast hits in local media, including a video and accompanying report that was then syndicated throughout the Scripps media network.
This campaign was part of a broader 18-month engagement yielding over 200 placements in total, helping the client scale their estimated organic traffic in Ahrefs from 130,000 monthly sessions to over 280,000 monthly sessions at the end of our engagement.
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