Lack of content promotion is one of the primary mistakes we see brands make with their content marketing strategy. The best content in the world won’t make an impact if no one sees it. We take the content we create for your organization as well as your existing content and get it in front of both influencers and your customers.
At Content Harmony, we approach content promotion from the traditional earned, owned, paid media approach:
- Owned media
- Social media management
- Email newsletter management
- Technical SEO
- Earned media
- Targeted outreach
- Link building
- Paid media
- Paid content amplification
- PPC advertising
Don’t let great content go to waste. Here’s a closer look at some of our content promotion agency services:
Email & Newsletter Marketing
Your email list is one of the most valuable marketing channels you have. We can help you structure and create drip campaigns, welcome campaigns, or general newsletters that get your content in front of customers and fans who are already invested in your brand.
If you need to build your email newsletter audience list, we can help with that, too. We have proven strategies that will help you build qualified email leads that we can later help you convert into sales.
Organic Search & SEO
Good SEO is often the difference between your content being seen or unseen. Search represents an audience that’s actively looking for specific products and solutions that your brand can offer. A well-optimized page can mean the difference between your content ranking on the first page of Google and not ranking at all.
We create content to be well-optimized, but we can also help you find opportunities to improve how existing content ranks across your site, from landing pages to detailed case studies and beyond.
Social Media Marketing
No matter who you are, your fans are on social. We can help you reach fans on their social platforms of choice and get existing content in front of your fans on their favorite social sites, whether that’s Facebook, Twitter, Instagram, LinkedIn, Pinterest, or something completely different.
Contests are a great way to promote your brand, build your email list, increase your social fans, generate user content, and more, but only when done well. We’ll work with you—and, potentially, partners for co-promotion—to build contests that draw fan submissions and meet your brand’s goals.
Paid Content Amplification
If you want your content to reach your target audience, it’s hard to beat social advertising. We’ll conduct careful audience research to make sure you get a strong cost per click for qualified users on Facebook, Instagram, and Twitter, whether you’re looking to promote your content to influencers or directly to your likely customers and fans.
But social ads aren’t the only paid content channels we can use to promote your content. We can help you with everything from SEM to native advertising and beyond.
Content Outreach Campaigns
From traditional journalists to popular bloggers, we’ll directly reach out to key influencers in your landscape to increase brand awareness, build relationships, and promote existing content.
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