Agency Services: Our Coverage Program

Our Coverage Program is laser-focused on acquiring links to your website's content.

We combine long-form content, proven link-earning formats, and brand-friendly outreach & link acquisition.

In other words - we built the results-driven link building program that you're not ashamed to show to your VP.

or scroll down and we'll tell you more...

It's hard to earn editorial links that drive the results you want.

It's even harder when you need to scale it into a program that can earn hundreds of new referring domains per year without sacrificing quality.

Your site already has great content - but you're fighting off large competitors with bigger link profiles and you need to close the gap.

We're not the agency that picks off a few links here and there for small business clients. We're the agency that has worked alongside household name brands trying to grow from 1k referring domains to 10k and beyond, and helped them grow by hundreds of new referring domains per year.

Our Coverage Program takes 8 years of content marketing agency experience and rolls it into one standalone program that delivers reliable link acquisition.

And we can do it for significantly less than it takes to build an in-house outreach team that you have to manage yourself - our programs start as low as $5,000 per month.

"We’ve been through all of the headaches and different methods of trying to secure solid editorial links - our coverage program is designed to skip all of that and focus on proven content formats and outreach methods."

Kane Jamison,
Content Harmony Founder 

Case Study

+100 Referring Domains
+45,000 Monthly Organic Sessions

45,000 new organic visitors per month to client's blog, a 150% growth within 6 months of kickoff.

How Our Coverage-Driven Content Program Works

👇
ONBOARDING

1. We Apply Our Playbook to Your Niche

Our team maintains an ongoing database of project types that have worked for us in the past, and we analyze your niche to understand what’s working for competitors. We're looking for project concepts with big opportunities, the kind of projects that have the potential to eventually earn 50+ referring domains.

CONTENT PLANNING

2. We Pitch The Initial Ideas

We identify the best content opportunities, then work with you to determine which one are on-brand, within scope, and offer the most link potential.

Once we've identified the initial 2-3 projects with your team, our Creative Team jumps in and starts production.

CONTENT CREATION

3. We Build The Content

We build the content complete with custom shareable graphics and other unique elements to create a high-quality piece that will enhance your content library and win links.

We use a variety of formats, and content is thoroughly-researched and long-form — typically 1,500 to 2,000+ words in length, with formats like evergreen resources, comprehensive explainers, trend updates, and curated lists.

Our team also does an amazing job at keeping content on brand - client creative teams consistently thank us for the time and effort we put into matching brand guidelines and voice.

PUBLICATION

4. We Launch The Content

We stage and launch the content on your website (or hand off to your team if you prefer) and give your team the social copy and graphics you need to promote the content on your normal channels, like your newsletter and social media feeds.

While that is happening, our team is busy prospecting and getting ready for our side of the promotion.

PROMOTION

5. We Promote The Content

Within 30-60 days of kickoff, we’re jumping in on initial outreach. We usually see initial links live in month 2 or 3 of a program.

Our baseline performance goal is to build an average of 10-20 links to every asset.

But, it's not uncommon to see 30-50+ referring domains in certain niches, and most assets go on to earn more organic links over time. (Scroll down to the pricing section and we’ll tell you more about link volume).

CONSISTENCY

6. We Keep Promoting

Once we’re done with an initial outreach phase we’ll move into outreach for the next project. But - so long as we’re working together, our team continues to pick off additional link opportunities that we spot for past projects.

Whether it’s the perfect HARO request or an unlinked mention that goes live, we keep an eye on all projects we’ve launched together and continue to send emails and build links.

So what is the difference between our Search Program, our Audience Program, and our Coverage Program?

Search Program

We use long-form content and email outreach to earn links and build organic traffic.

Audience Program

We use long-form content and paid social to introduce your brand to hard-to-reach audiences.

Coverage Program

We use niche resources and extensive email outreach to earn dozens of links to your content.

⬇️ Keep Reading ⬇️

Examples Of Promotion Outcomes

We don't promise traffic and conversions coming out of the content we produce in a coverage-driven program - we have other programs for that.

But, with consistent outreach combined with strong existing content elsewhere on the site, we regularly see strong sitewide traffic outcomes from growing your link profile through outreach-driven content.

Example of Referring Domain Growth After 6 Months

Actual 6-month results from a client with $10-15k monthly budget.

Example of Organic Traffic Growth After 6 Months

Actual 6-month results from a client with $10-15k monthly budget.

What types of placements does our team earn? Each project type is different - some are very resource-driven assets that earn links from webmasters and bloggers. Other times we'll focus on more data-driven content that has the potential to be cited by journalists and different styles of bloggers. The one thing that most of these assets have in common is that they're evergreen and often go on to earn links organically from major publishers.

A sampling of the better known domains that our content has earned links from.

It's inevitable that savvy SEO teams will want to see things like domain authority metrics and types of domains. Rather than making you guess, here is a list of actual domain types and metric ranges from 2 recent campaigns. We don't include the domain itself to keep the identity of those clients private.

DomainAhrefs DRMoz DA
m_______a.com8676
c____n.edu.au8372
r______________________l.com8111
n_____________a.com7958
a__________d.net7855
s______o.edu7868
t________________e.com7749
m_________s.com7659
n__________________a.org7672
s_________s.net7663
m_________s.com7559
r________________e.org7573
l___o.edu7465
p_____c.edu7464
w______u.edu7156
k_________s.org7165
m______c.com6862
p____________h.com6852
i________________d.org6647
g___t.edu6655
m______m.com6549
s__________________s.com6558
c_____e.com6452
w_____________n.org6450
c___________l.ie6444
s__e.edu6354
m________r.edu6256
n___1.org6144
c_________r.org6151
a________s.org6049
u_______s.com603
a________s.com6028
b__k.com5854
r__m.gov5839
m_j.edu5856
e____c.com5738
m_______r.com5746
e_____t.org5714
j_______________h.org5652
c________i.us5646
e____c.com5638
t___c.org5541
n________________y.com5512
_____.mi.us5446
h____________d.com5426
a_____________n.com5414
1__y.com5346
t_____n.com5355
y__________y.us5248
n__a.org5246
s__h.org.uk5148
f_____v.com5057
a_______________l.com5032
b_______r.net4926
d____g.org4925
e___________g.com4736
r__d.org4738
p_______________s.com4636
s____________a.org460
b________r.com4640
w_________s.org4637
j___________u.com4547
s_____l.net4541
i_______________o.com4545
j________r.com4544
j________r.com4444
a______s.org4438
n____________r.com4447
g________o.edu4443
o___d.org4434
1____b.co.uk4427
p_________g.net4323
f______________a.gov4335
c______i.us4339
r__________n.gov4339
g______________g.com4338
a____________t.org4240
n__n.org4237
e________________s.org4242
s_____l.net4241
i___n.org4238
e___a.org4236
e___a.org424
a_______e.info4139
s_______s.org4132
y__________s.net4038
e_________s.net4014
f_______________k.org4015
v_____q.org3829
o__q.org3835
j______d.org3837
s_________t.org3834
b______________________n.org3829
r_____________l.com3739
t______n.org3733
n____b.net3748
b______e.net3755
n___________________o.com3730
f______________a.org3632
l__________s.com3635
f______________a.org3532
l_____________y.org3533
w________r.com3534
b_________g.com3530
t____________c.com.au3529
a________a.org3429
s__________s.org3427
t_______o.org330
t______________________s.com3314
b______t.com3338
g_____d.com3336
c________s.ie3310
w_______o.org321
d____________________e.com3232
d__________n.org3221
h_______h.com3245
w_______o.com3232
s________________x.org3234
e_____y.com3237
h_______________________t.org320
c______________________n.org3126
m____n.org3135
d__________e.com3016
m_________n.org3039
u__________d.org3031
k_______________l.org3026
a_______________________p.com3022
s_____d.com3039
v________________t.com2926
a____________y.com2919
e________r.net2938
w______s.org2932
k_________________e.org2930
s___________s.com2918
g_______k.org2935
l____________n.org2917
j__a.com2930
n____________h.com2911
n_______o.org2920
g_______k.org2835
c_____________w.com2838
d_______________k.org2825
c______________n.org2833
h_______________e.com2830
k_________________e.org280
g_______e.org2838
n_________r.org2830
4____s.com2821
m___________n.com2720
f______________n.com2725
j______t.com2730
h__________________a.com270
s___________y.ca2724
e________h.org2724
t__________e.com2723
co.uk2639
e______a.org264
r________________s.org2626
i____3.org2629
e___c.com2625
n_____________________s.org2625
n__________i.org2628
n________________y.org2621
i____________l.org2627
w_______3.net2534
t_______________________t.com2525
b_____y.com2541
t____________n.com2527
t_________________y.org2522
c_________g.com2521
h______________n.org253
r____________e.com2518
o___________r.org2526
r___a.com2429
h____________t.com2434
s_____________t.net2438
i_____y.io232
s______________________s.com2337
l________n.ca2327
m______h.net2319
t________________g.com2328
m_________________n.org2228
m_______y.org2228
s_____b.cc2215
i______f.com2222
l_______________s.com2231
c______________________s.com2228
r___a.com2229
f_________a.org2231
g_____v.org2232
a_____________y.com2124
l__________r.com210
m_________y.com2132
t___________________e.org2118
h___________a.org.au2028
h___________s.org2022
b________________s.com2024
l___________a.com2027
t_____________e.com2036
c____________________y.net.au1922
s___________t.org.au1925
s_________________g.com1928
g_____________s.co.uk1934
b____________________e.org1922
a_________i.com1925
w_________s.us1815
t______p.com1821
f___p.org1817
m__________________c.org1820
b___________________y.org1824
c__________k.org1828
l_________e.com1820
b____________________e.com175
k___________s.com1711
d_____e.com1716
w____y.com1722
t___________s.com170
p_____c.org1727
s________s.org1733
c__________________s.com1723
a_____________e.com1723
f______________n.com1725
l_______________s.com1731
c___a.org1726
l_______y.com1723
s___d.ca1721
2_______s.com1618
j__________r.com1614
c__________g.com1618
d_________e.com1614
l___________p.org1620
c_____________e.ca160
u_________r.org1525
k__________y.com150
t______________r.com1522
s_____________________s.com1520
f_______p.com1529
s_______e.com1527
c_____________________y.com1524
n________a.org1517
r___________i.com1523
n_____________m.com1533
l_____________f.com1420
m__________________e.com1420
g_____v.org1432
s__________l.com141
k__________y.com1421
h_____________s.com1412
w_____________t.com1313
m__________________e.com1320
n_________a.org1321
b_____z.ca1331
b________________r.com1315
f__________________________e.org1223
a__g.org1226
w______________a.info1218
j_______________s.org1222
i________w.org1211
v____d.energy1110
n_____________g.org1125
c____________________g.net1121
s_________y.com1025
g__________________e.com100
g_________u.com1020
j_______________i.com109
r____a.org1014
m____________r.com917
b________h.net914
l________________h.org921
d_____e.com816
o__________w.com88
s________s.org723
l___________s.com715
r________e.com611
i___________s.com53
b________h.net514
p_______c.com518
t___________t.com58
i_____c.org515
s_______________n.org520
d_________e.com43
n__________e.com412
o___________________d.org39
s________________a.com311
v___________s.com213
h______________e.com29
g_________v.io20
s____________s.com131
h______m.com110
6_______________________y.com01
h______________e.com09
s_______________l.net01
a_________________l.org03
c______________l.net01
s_______________l.org01
n__________y.club01
o__________________n.com02
t______o.com028
c________________e.org08
s_______________b.net00
b_________________________s.com010
s________k.io010
l___________n.net01
p_____________________s.com019
m______________r.com016
b____________________a.com00
k_____o.com00
m____________________n.life04

Content Formats That We'll Use

We use a combination of brainstorming and competitor analysis to identify project types with a high likelihood of earning links. Once we pitch you those topics, we might use a variety of content formats like these:

Niche Audience Resource Guides
Data, Statistics, & Trends
Downloadable Resources
Curated Resource Lists

Keep in mind — the primary goal of these content assets is help earn links for your domain. We work hard to build linkable assets that are more on-brand than what other agencies would produce for you, but, the goal of this content isn't to drive huge traffic numbers or appeal to your entire customer base.

This program only works if you have other strong content on your domain.

What Our Clients Say

We've worked extensively with software, eCommerce, and lead gen companies over the years. View more reviews on our Clutch profile.

"The first project that we did with Content Harmony was a test run to see how well we worked together and how good they were. That work increased pageviews on our marketing site by almost 300%, increased our session duration by 150%, and also dropped our bounce rate by about 13%."

Seth, Co-Founder, Rival IQ

"I have been working with Content Harmony for 2 months now and so far I must say I am impressed with the quality of service they provide. They have been very thorough in project approach and very creative in tackling some of the issues I have challenged them with."

Julien, SEO Manager, Coastal.com

"I’ve always felt really pleased about Content Harmony’s approach and their responsiveness – they were on the ball and knew what we were doing since day one. [Within 12 months] we’ve gone from around 5,000 visitors per day to upwards of 90,000 per day from organic search."

Alex, Co-Founder, PBH Network

Pricing

We like to be transparent with our pricing, and we want you to understand how our content marketing programs are structured in order to help you assess whether we're a good fit for your brand.

And we hate agency sales processes with smoke and mirrors and people guessing each other's budget and pricing. So, we're laying our cards out here instead.

Once you reach out, we'll do our own research on your site to see if we think we can deliver good results for you. Then, we'll schedule a call to discuss your business and your audience, and answer questions you have about the program.

Startup Coverage Program

➡ 2-3 content launches per 6-month program
(4-6 per year)

➡ Baseline goal of 40 links per 6-month program

➡ Stretch goal of 50-60+ links per 6-month program

$5,000 per month

Growth Coverage Program

➡ 4-6 content launches per 6-month program (8-12 per year)

➡ Baseline goal of 80 links per 6-month program

➡ Stretch goal of 100-120+ links per 6-month program

$10,000 per month

Enterprise Coverage Program

➡ 8-10 content launches per 6-month program (16-20 per year)

➡ Baseline goal of 160 links per 6-month program

➡ Stretch goal of 200-250+ links per 6-month program

$20,000 per month

FAQ

What the heck is a "baseline goal"?

We like to underpromise and overdeliver. With most clients, we set a baseline goal to demonstrate what we think is a minimum outcome for the program. Honestly - if we don't deliver on our baseline goal, we don't expect to get hired again after the initial term is complete. So our team is heavily incentivized to not just beat our baseline goal, but to hit a larger stretch goal that we set during the proposal process.

Can you promote my existing content? Can my team write the content?

Sometimes, but probably not. Most of our clients don’t have the specific types of content already on their site that we need in order to see success from promotion.

Sometimes clients have in-house content teams capable of producing editorial content. If we proceed on a project where we do allow your team to produce the content, we still need strict control over the creative brief and final outcome of the content, and we need your team to commit to a short turnaround time for each assignment. In that event, we keep our pricing the same and simply dedicate any extra time to more outreach. 

Aren't there cheaper places I can buy content and links?

Yup, but, don't expect the same content quality, the same dedication to producing custom graphics, and don't expect those companies to do content outreach that you'd be comfortable putting your brand's name on. We've even hired many of them to do work for websites we own, just to see if we're missing out on anything.

Our team comes with multiple built-in quality assurances that other teams skip over, from our subject matter hiring process to in-house editing and proofreading. We put the same care into our outreach efforts, and we're happy to show you all of the outreach that's going out on behalf of your brand.

When you compare us to other teams that value quality as much as we do, and put as much effort as we do into producing content backed by data-driven keyword research, we're priced very competitively, and much more transparently.

Will you stick to link metrics like DA over 30?

The short answer is no. Our projects are designed to maximize the number of good quality links that we can earn for a piece of content. While links from higher authority domains certainly pass more link value in a traditional sense, there are two good reasons you shouldn't build this in as a project requirement.

First, it's unnatural. Good research from Russ Jones of Moz on the topic of backlink distribution shows how easy it is for Google to observe sites with artificial link building metrics in place.

Second, we're not going to ignore perfectly good, topical links from trustworthy sites simply because they're not in the top 10% of domains on the web. Your local library or non-profit is a great source for a link, and it's silly to dismiss thousands of similar link opportunities simply because they're not a large resource.

There are certainly project types that allow us to target higher average authority domains - any project focused on journalists at large publications is a good example. We do work on those project types, however, we pitch clients on projects based upon overall opportunity, not link metrics. Take a look at the sample domain list above to see what an average set of campaigns will produce in regards to link metrics and types of domains.

Program Requirements

Any program this good has to have some entry requirements, right?

We have a few ground rules that are in place to ensure the success of your program.

Branded Email Addresses:

Our program is designed with content promotion going out as [name]@yourbrand.com. If your company isn't able to create an inbox that can connect to our outreach software, we may need to adjust costs or expectations around what type of link acquisition results you can expect.

We're Not Your Technical SEO Team:

If your team is struggling with SEO basics on your site, then we may not be your best investment. While our team is seriously good at growing organic traffic, we have to be publishing on a domain with good technical foundations to support that performance. We can refer you to some decent technical SEO consultants or agencies if you need help with that first.

Working Analytics & Conversion Tracking:

We need to be able to see goals like email signups, contact inquiries, and eCommerce conversions accurately tracking in Google Analytics. We can help you set this up if it’s missing or not up to our standards.

Flexible Editorial Requirements:

Part of the program success is tied to the type of content we produce. We’ll bring ideas to you that are relevant to your business but more importantly, they’ll be interesting to your audience and backed by link opportunities.

The goal is not to produce an article on why people should buy what you’re selling — the goal is to get outreach prospects to visit your site and trust your brand enough to link to the content. Those links will help raise organic traffic to the rest of your content that your audience cares about.

Up-To-Date Website Software & Design:

We can make this program work on multiple platforms, however, if your site was built on Joomla and designed in 2009, then we probably aren't going to be the best use of your marketing budget.


Partnerships

If you work at another agency or vendor, and your clients could benefit from growing their domains link profile, please reach out regarding referral or partnership opportunities.

Note: Unfortunately our services are too high touch for us to be able to offer white-label partnerships.

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