Our Search Program is laser-focused on growing organic traffic to your website.
We combine long-form topic-driven content, custom graphics, and brand-friendly outreach & link acquisition.
In other words - we built the results-driven, full-service content marketing program you've been looking for.
or scroll down and we'll tell you more...
We know why you're here:
You want to rapidly grow organic search for your brand and start to build your audience through SEO.
Let's face it, that's why 80% of brands are investing in content marketing.
You know you need a content program with "great content" that your audience is going to like and that people will link to, but you don't have the resources (or desire) to build an in-house team with a managing editor, former journalists, graphic designers, and a content outreach specialist.
Our Search Program solves that. We've taken 8 years of content marketing agency experience and rolled it into one standalone program that delivers high-performing content, link acquisition, and SEO results for your brand.
And we can do it for significantly less than it takes to build an in-house team that you have to manage yourself - our programs start as low as $5,000 per month.
Kane Jamison,
Content Harmony Founder
45,000 new organic visitors per month to client's blog, a 150% growth within 6 months of kickoff.
Our team conducts in-depth keyword research on two fronts: quick wins analysis and content gap analysis. A quick wins analysis finds underperforming content on your site so that we can improve it. Our gap analysis focuses on identifying major keyword opportunities that your competitors are earning traffic from, but you're not.
We analyze all of the content opportunities that we've identified to figure out which ones offer the best opportunities for traffic growth, link acquisition, and reaching your target audience through search.
Once we've identified the initial editorial calendar, we use our own Content Harmony software to build in-depth, data-driven content briefs, helping us build content that can outrank your competitors.
We build the content complete with custom shareable graphics, actual examples, Q&A sections, curated elements, quotes, interviews, and more.
We use a variety of formats, and content is thoroughly-researched and long-form — typically 1,200 to 2,000+ words in length. Our team will use angles like inspirational stories, tutorials, comprehensive explainers, trend updates, evergreen resources, and curated lists.
We stage and launch the content on your website (or hand off to your team if you prefer) and give your team the social copy and graphics you need to promote the content on your normal channels, like your newsletter and social media feeds. While that is happening, our team is busy prospecting and getting ready for our side of the promotion.
The secret sauce to our Search Program (aside from putting in the hard work to make the content look awesome) is that we conduct hours of outreach for every asset we publish for your brand.
Our baseline performance goal is to build an average of 1-2 links to every asset.
But, it's not uncommon to see 4-8+ initial links in certain niches, and most assets go on to earn more organic links over time.
The key to our Search Program is consistency - just publishing a couple of blog posts isn't the goal. By publishing content consistently (our smallest program is around 24 new content assets per year) and earning links consistently, our team is able to produce new organic traffic growth that typically compounds for years after we hit publish.
So what is the difference between our Search Program, our Audience Program, and our Coverage Program?
We don't overpromise hordes of links coming out of every content piece we publish.
Instead, we see good results from consistent outreach and promotion, and unlike link acquisition tactics that require big home run efforts, the traffic outcomes from the content we produce are often more valuable long term than the links we acquire.
We use a combination of keyword research and content performance metrics to identify the core topics your audience searches for, and we'll look for topics in your space that reliably earn links. Once we pitch you those topics, we might use a variety of content formats like these:
And then we'll pitch topics like these:
Keep in mind — the primary goal of these content assets is to make your brand visible for high-traffic terms. We encourage your team to contribute other blog content focused on goals like thought leadership and niche topics in your industry.
We've worked extensively with software, eCommerce, and lead gen companies over the years. View more reviews on our Clutch profile.
Any program this good has to have some entry requirements, right?
We have a few ground rules that are in place to ensure the success of your program.
Our program is designed with content promotion going out as [name]@yourbrand.com. If your company isn't able to create an inbox that can connect to our outreach software, we may need to adjust costs or expectations around what type of link acquisition results you can expect.
If your team is struggling with SEO basics on your site, then we may not be your best investment. While our team is seriously good at growing organic traffic, we have to be publishing on a domain with good technical foundations to support that performance. We can refer you to some decent technical SEO consultants or agencies if you need help with that first.
We need to be able to see goals like email signups, contact inquiries, and eCommerce conversions accurately tracking in Google Analytics. We can help you set this up if it’s missing or not up to our standards.
Part of the program success is tied to the type of content we produce. We’ll bring ideas to you that are relevant to your business but more importantly, they’ll be interesting to your audience and backed by traffic and link opportunities.
The goal is not to produce an article on why people should buy what you’re selling — the goal is to get your target audience to visit your site and start a relationship with your brand. You can retarget them from there to learn more about your products.
We can make this program work on multiple platforms, however, if your site was built on Joomla and designed in 2009, then we probably aren't going to be the best use of your marketing budget.
While we can drive great on-topic traffic to your site, those visitors are unlikely to buy something after reading a blog post. That’s why we recommend proactive email acquisition and retargeting efforts to make the most out of the on-brand traffic that we produce. If you're not already doing active email acquisition and retargeting, our team can run this for you or help you get started.
If you work at another agency or vendor, and your clients could benefit from being exposed to a larger potential audience while simultaneously investing in SEO, please reach out regarding referral or partnership opportunities.
Note: Unfortunately our services are too high touch for us to be able to offer white-label partnerships.
info@contentharmony.com