Kat developed her interest in marketing while studying psychology at Western Washington University. While in school, she was involved in research projects that aimed to understand human behavior across social networking platforms. Inspired by data analysis and its ability to capture behavior trends, she saw Google Analytics and marketing research as the perfect fit for her interest. After graduating, she worked in account executive and business development roles in a B2B corporation. Now, Kat brings her psychology and sales skills to our content creation and promotion efforts.