What Mark Cuban Doesn’t Get About Content Marketing

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I was watching an episode of Shark Tank this past week featuring young entrepreneurs. One of the entrepreneurs was Carter Kostler, the 15-year old owner and creator of Define Bottle, a fruit-infused water bottle. You can watch his portion of the episode here: About 2 minutes in the episode you’ll see the sharks ask Carter about […]

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A Complete Freelance Hiring Checklist For Marketers

freelance-hiring-checklist

Over the past few years we’ve found that hiring freelance contributors for big content projects requires asking a lot of questions. On top of that, our freelance hiring mistakes typically occur when we forget to ask questions we were already aware we should have asked. This has applied across the board for freelance writers, freelance […]

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How To Produce Great Conference Coverage

2014-11-10-How To Produce Great Conference Coverage

I’m a big fan of marketing with events. I’ve written in the past on Moz on the benefits of hosting your own events, I love hosting our local content marketing meetups here in Seattle, and last week they published my Whiteboard Friday video on “4 Tips for Producing Great Event Coverage” when covering industry events and conferences. […]

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The Minimum Viable Content Marketing Strategy

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One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of […]

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MozCon 2014 Tool List

mozcon 2014 tools

Last year at MozCon 2013, we kept a list of all of the tools that were mentioned by speakers. At MozCon 2012, Thomas Høgenhaven started the concept: MozCon 2012 Tools. They’ve been great resources that I refer back to frequently, and this year we’re keeping track again. So, below is a list of all of the tools mentioned […]

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MozCon 2014 Highlights & Quotes

MozCon 2014 Quotes & Coverage

We’re back again this year with our favorite quotes from every MozCon speaker. Choose a speaker below to see their quote images, each of which is perfectly sized for Twitter sharing. Don’t miss our list of Tools mentioned at MozCon 2014. Notice something we missed? Please email info@contentharmony.com or tweet @kanejamison and we’ll get it […]

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MozCon 2013 Highlights & Quotes

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Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotables”. We’re curating a list of our favorite quotes from MozCon 2013, and we’ll post one new slidedeck here at the end of each day. Our live notes via Google docs are getting published at the bottom of this page […]

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MozCon 2013 Tools

Mozcon 2013 Tools

Last year at MozCon 2012, Thomas Høgenhaven kept a great list of all of the tools that were discussed throughout all of the MozCon presentations. It’s a great resource that I’ve referred back to a number of times in the past year, and since Thomas is unable to make it to MozCon 2013, we’ve decided to […]

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