The following audio slideshow and article is a recap of a presentation I gave for DistilledLive’s Better Content Marketing Meetup on March 5th, 2013. Click play on the embedded SlideShare to hear my voiceover of the slides, or you can read the article version of the presentation content below that. View and Listen to the [...]
Huge statistical analysis of the first year of existence for Inbound.org. Stats by top domains, categories, users, submissions, and more.
This blog post is converted from the slidedeck of a presentation I’m giving today for the Seattle Tech Forum in Bellevue, WA. The presentation slides are embedded in the beginning, and the text that follows is the same content as the slidedeck, with added commentary similar to what was said in person. I had to [...]
Yesterday Ian Lurie published a post on the Portent blog called "Advertising should." The concept was to build on what advertising should be, rather than what advertising currently is. Before I throw in my thoughts, I have to admit that I've never felt any connection to the word "advertising." To me, advertising is about paid media and interruption marketing, and conjures up images of large media buys, magazine spreads, and 30-second radio & TV commercials.
Data Builds Credibility. When used appropriately, data removes subjectivity from the conversation. Good data is reliable, empirical, and objective. Good data can back up your wildest claims.
In both instances, you're probably setting yourself up for failure. Are you really expecting to blog every day for the next year? Or twice a week for that matter? Seems a bit extreme to me.
You may be able to win a battle with a good piece of content, but you can’t win the war without a good content strategy. Here are our favorite content strategy presentations and slide decks of 2012.
Content Harmony is about finding a balance across the entire content marketing process. From content strategy, to content creation, to promotion of content, to analytics of content performance, organizations need to find a balance in all aspects in order to see great results from their content marketing efforts.