One of the hardest things for business owners and marketers to figure out is what they should expect to spend on content marketing, and what kind of output they’ll see in return. Furthermore, they’re not sure where to spend their money even if they’ve figured out what their budget should be. In my full-day content […]
So, your content marketing program is off the ground, but despite your promotional efforts, you’re not seeing any audience engagement. Sometimes it seems to disappear into a black hole. Other times you watch your content slide past a disinterested audience like dried up conveyor-belt sushi. GIF by Hama House You Probably Haven’t Properly Targeted Your Content […]
Images are an integral part of using Twitter to its fullest potential as a marketing tool. The research backs us up on this fact: Dan Zarrella’s 2013 Twitter Image study determined that tweets with images get more shares than those without images. 2013: “Tweets are 94% more likely to be retweeted when using pic.twitter.com, and […]
I’m really pleased to announce that the entirely new ShareMetric Chrome extension is published! Here’s a quick screenshot of what you can expect with all of its features enabled: Tons of New Features: When we first created ShareMetric about 2 years ago, our long term goal was to build a plugin that showed a complete […]
Learn how to build a simple but effective channel plan for your content marketing program, and download our free Excel template to get started.
Hi there! Kane here. Like most other digital marketers, I’m tired of new year prediction posts. But, I do like documenting where my mind is at on a number of content marketing trends so I can reference it from year to year. This year the Content Harmony team & I are weighing in on content marketing […]
I was watching an episode of Shark Tank this past week featuring young entrepreneurs. One of the entrepreneurs was Carter Kostler, the 15-year old owner and creator of Define Bottle, a fruit-infused water bottle. You can watch his portion of the episode here: About 2 minutes in the episode you’ll see the sharks ask Carter about […]
Over the past few years we’ve found that hiring freelance contributors for big content projects requires asking a lot of questions. On top of that, our freelance hiring mistakes typically occur when we forget to ask questions we were already aware we should have asked. This has applied across the board for freelance writers, freelance […]
I’m a big fan of marketing with events. I’ve written in the past on Moz on the benefits of hosting your own events, I love hosting our local content marketing meetups here in Seattle, and last week they published my Whiteboard Friday video on “4 Tips for Producing Great Event Coverage” when covering industry events and conferences. […]
We took a look at how Twitter volume and sentiment for the 2014 midterm races compared with actual election results. Our goal was to see if Twitter sentiment positively correlated with the Midterm election results.
Here’s the slides from my presentation at LavaCon today on “Risk Management for Content Creation”. Slide URL: http://www.slideshare.net/kanejamison/lavacon-risk-management-for-content-creation
One of the undeniable laws of content marketing is that it works better when you have a documented strategy in place. Past research from Content Marketing Institute shows that: “Brands with a documented content marketing strategy: Are far more likely to consider themselves effective at content marketing, Feel significantly less challenged with every aspect of […]
Hey there! The Content Harmony team is headed to Content Marketing World in Cleveland on September 9th & 10th, and we wanted to let you know we’ll also be sponsoring, so you can stop by our booth (#56) in the conference expo hall to say hello. But that’s not why we’re writing this blog post. This blog […]
Last year at MozCon 2013, we kept a list of all of the tools that were mentioned by speakers. At MozCon 2012, Thomas Høgenhaven started the concept: MozCon 2012 Tools. They’ve been great resources that I refer back to frequently, and this year we’re keeping track again. So, below is a list of all of the tools mentioned […]
We’re back again this year with our favorite quotes from every MozCon speaker. Choose a speaker below to see their quote images, each of which is perfectly sized for Twitter sharing. Don’t miss our list of Tools mentioned at MozCon 2014. Notice something we missed? Please email email@example.com or tweet @kanejamison and we’ll get it […]
The following are my slides from a presentation I gave at DFWSEM’s State of Search conference in Dallas, TX.
A video and graphic tutorial to using Screaming Frog and Google’s Structured Data Testing Tool to test Google+ Authorship, Schema.org markup, and more.
Besides the great new tools, one of my favorite takeaways from conferences are the “potent quotables”. We’re curating a list of our favorite quotes from MozCon 2013, and we’ll post one new slidedeck here at the end of each day. Our live notes via Google docs are getting published at the bottom of this page […]
Last year at MozCon 2012, Thomas Høgenhaven kept a great list of all of the tools that were discussed throughout all of the MozCon presentations. It’s a great resource that I’ve referred back to a number of times in the past year, and since Thomas is unable to make it to MozCon 2013, we’ve decided to […]