Brand integrity is a very fragile thing. We’ve collected some great examples of brand guidelines to give you some inspiration to start, or improve your own.
We’re going to break down each component of building your first brand style guide, then tie it all together with a style tile your designers can reference.
Jump to Section… 1. Import / Export Campaigns 2. Audiences 3. Promoted Organic Posts Optimized for Clicks 4. Split Audiences 5. Showing Organic Posts Only to Specific Languages & Locations 6. Extend Your Reach To Instagram This may not be a surprise, but advertising is Facebook’s largest revenue-driver. In 2013, advertising accounted for approximately 88% of […]
Why You Need A Facebook Ads Image Grid Template: Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved. The secret to getting your images approved is to play within the lines – literally – by […]
We take the core elements of classic design school exercises and adapt them for the content marketer’s role, from strategy to copywriting to design.
We’re constantly trying to maximize client insights & takeaways gained from our monthly reporting. Here’s 9 tips to improving your agency-client reporting.
We break down the full list of potential Facebook Ad targeting methods in full text, covering locations, demographics, interests, behaviors, and more!
In this post, we’ll outline 10 email marketing tips you can apply today to drive more people to your content, regardless of your industry or audience.
Here’s how we’ve used the SEMRush Display Ads section to improve client pitches, match client brand guidelines, find hidden landing page URLs, and more.
We’re back again this year with our 4th year of MozCon coverage, including our favorite quotes and stats from every MozCon speaker, and a full list of the Tools and downloads mentioned by every speaker. Notice something we missed? Please email email@example.com or tweet @kanejamison and we’ll get it added! Attn Speakers – we’ve done […]
Besides the great people you meet, one of my favorite takeaways from conferences are the “potent quotables”. I just got back from Copyblogger’s Authority Rainmaker event in Denver, CO, last week, and managed to sneak 18 highlights and quotes from throughout the event: Embed This Quotedeck On Your Site: Many thanks to Clark Buckner and […]
I recently sat down with TechnologyAdvice’s Clark Buckner to chat about content marketing, common issues we see with content marketing clients, and other details like how we handle project management and paid promotion. You can find part 1 of the interview on the TechnologyAdvice Blog, and part 2 is below. TechnologyAdvice’s Expert Interview series, which is hosted […]
One of the hardest things for business owners and marketers to figure out is what they should expect to spend on content marketing, and what kind of output they’ll see in return. Furthermore, they’re not sure where to spend their money even if they’ve figured out what their budget should be. In my full-day content […]
So, your content marketing program is off the ground, but despite your promotional efforts, you’re not seeing any audience engagement. Sometimes it seems to disappear into a black hole. Other times you watch your content slide past a disinterested audience like dried up conveyor-belt sushi. GIF by Hama House You Probably Haven’t Properly Targeted Your Content […]
Images are an integral part of using Twitter to its fullest potential as a marketing tool. The research backs us up on this fact: Dan Zarrella’s 2013 Twitter Image study determined that tweets with images get more shares than those without images. 2013: “Tweets are 94% more likely to be retweeted when using pic.twitter.com, and […]
I’m really pleased to announce that the entirely new ShareMetric Chrome extension is published! Here’s a quick screenshot of what you can expect with all of its features enabled: Tons of New Features: When we first created ShareMetric about 2 years ago, our long term goal was to build a plugin that showed a complete […]
Learn how to build a simple but effective channel plan for your content marketing program, and download our free Excel template to get started.
Hi there! Kane here. Like most other digital marketers, I’m tired of new year prediction posts. But, I do like documenting where my mind is at on a number of content marketing trends so I can reference it from year to year. This year the Content Harmony team & I are weighing in on content marketing […]
I was watching an episode of Shark Tank this past week featuring young entrepreneurs. One of the entrepreneurs was Carter Kostler, the 15-year old owner and creator of Define Bottle, a fruit-infused water bottle. You can watch his portion of the episode here: About 2 minutes in the episode you’ll see the sharks ask Carter about […]
Over the past few years we’ve found that hiring freelance contributors for big content projects requires asking a lot of questions. On top of that, our freelance hiring mistakes typically occur when we forget to ask questions we were already aware we should have asked. This has applied across the board for freelance writers, freelance […]