Buyer personas are an essential part of the marketing and sales process, and the number of tools available online to build them has never been better. We tracked down 10 of the best tools and templates available.
Podcasts are a new content format you can’t ignore. If podcasting would reach your customer base, starting now gives you a first-mover advantage.
Live video platforms are taking off everywhere you look. Learn the secrets to creating a wildly successful live video campaign. See winning campaigns from GE, Land Rover, and Doritos.
A customer can order flowers from 1-800-Flowers simply by chatting on Facebook Messenger A customer orders a men’s shirt and tracks shipping all within a messaging app A customer chats on Facebook M, the company’s personal assistant within Messenger Amazon’s Echo device is embedded with Alexa, a bot and personal assistant
One publisher has figured out how to test dozens of headlines and gauge interest without spending a dime. Here’s what we can learn from them…
6 lessons you can learn about improving your content marketing efforts from The Onion, from starting with the headlines to reposting relevant content.
8 reasons why Content Harmony prefers to hire current and former journalists for our content marketing programs, instead of copywriters or bloggers.
I walk through 3 simple steps for creating an editorial mission statement that will focus your brand’s content marketing program on your target audience.
Traditional Sales Funnels are flawed – first conversions are rarely the full LTV of a customer. An hourglass sales funnel model integrates retention marketing correctly.
If you’re hoping to improve your e-commerce store’s conversion rate, start with these 11 known conversion rate improvements like load times & photography.
This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well. Data Sources: Moz Ranking Factors: hmny.co/mozfactors Searchmetrics Ranking Factors: hmny.co/searchmetricsfactors Backlinko 1 Million Study: hmny.co/backlinkofactors Buzzsumo/Moz Shares & Links: […]
In this post, we’re going to show you how to create automated editorial and social media scheduling calendars in Google Sheets, all based upon a single date field.
These are the must follow typography inspiration sites and accounts to feed your internal designer. Grab your morning coffee, pull up a chair, and enjoy.
Brand integrity is a very fragile thing. We’ve collected some great examples of brand guidelines to give you some inspiration to start, or improve your own.
We’re going to break down each component of building your first brand style guide, then tie it all together with a style tile your designers can reference.
Jump to Section… 1. Import / Export Campaigns 2. Audiences 3. Promoted Organic Posts Optimized for Clicks 4. Split Audiences 5. Showing Organic Posts Only to Specific Languages & Locations 6. Extend Your Reach To Instagram This may not be a surprise, but advertising is Facebook’s largest revenue-driver. In 2013, advertising accounted for approximately 88% of […]
Why You Need A Facebook Ads Image Grid Template: Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved. The secret to getting your images approved is to play within the lines – literally – by […]
We take the core elements of classic design school exercises and adapt them for the content marketer’s role, from strategy to copywriting to design.
We’re constantly trying to maximize client insights & takeaways gained from our monthly reporting. Here’s 9 tips to improving your agency-client reporting.
We break down the full list of potential Facebook Ad targeting methods in full text, covering locations, demographics, interests, behaviors, and more!