Content Harmony's approach to content briefs ensures that your writers produce comprehensive content covering related keywords, entities, and key SEO & brand requirements.
If your team spends 1-2 hours building content briefs manually - we can get your workflow down to 10-20 minutes within a week of getting started.
...and we'll train your team for free.
We’re the content brief that marketing strategists and writers will both love.
Ready to try it out?
A Workflow Designed For How You Actually Build Briefs
We standardized the content research process we’ve been developing for years as a content marketing agency.
Now, we’ll help your organization rapidly improve your content marketing process, get better results from your in-house and freelance writing teams, and earn more traffic for SEO-driven content marketing efforts.
👉 Watch our 5-Minute Launch Video:
How Our Keyword Briefs Work:
We’ve built our briefs to integrate directly into your team’s current workflow.
Content Harmony acts as your central content brief repository, but you can use our shareable URLs inside of your team’s existing project management software, like Trello, Basecamp, Airtable, and Google Docs.
1. Analyze Your Keyword Report
We fetch hundreds of data points to give you the most in-depth SERP analysis your strategists could want.
2. Build Your Brief
We’ve built our reports to be discussion-based, allowing strategists and subject matter experts to easily leave notes for your writers.
3. Share Your Brief
Share your brief with clients, writers, and teammates to provide feedback or get started on a draft.
4. Grade Your Content
Once you have a content draft ready, or if you're refreshing existing content, you can jump straight into the content grader.
Browse All Features
Our Content Brief and Content Grading workflow starts with a great Keyword Report. We give you more of the data you need, and less of the excess data that doesn't help you build better content.
Industry-Leading Search Intent Insights
Originally designed to support our Keyword Reports, we created an entirely new way of analyzing the search intent hiding inside of every search result, taking hundreds of factors into account.
AI-Driven Topic Modeling
Built on top of IBM’s AI-driven keyword extraction API, our topic model focuses on cutting out the noise and giving you the most critical terms and keywords to include in your own content.
The hardest part of a brief is building a great outline. And the fastest way to build one is to review competitor outlines, then make yours better.
We give you a fully-indented DOM & heading model for all of your page one competitors to use as your personal swipe file.
One Brief To Rule Them All…
…And one place to find them!
No more searching Google Drive for hundreds of briefs that don’t match. Your team gets a consistent content brief template so that your writers and clients get a consistently good brief experience.
A New Way To Understand Keyword Difficulty
We’re tired of trying to decipher *why* other tools show you the keyword difficulty that they do. Is it because of links? Is it because of low click-through rates?
Our new format of Content Difficulty, Link Difficulty, and Domain Difficulty clearly tells you the underlying challenges for each keyword you want to rank for.
Quickly Understand Common Questions
We analyze the top questions users have about the topic you’re researching by sorting through sources like People Also Ask, top Quora threads, and more.
Visual Content Analysis
Great visual content is no longer a nice-to-have – your content needs to deliver more than just text to be able to compete on most keywords.
Our tool quickly surfaces the types of visual content that Google expects to see, allowing your writers and designers to easily understand what types of images competitors are using.
Video Content Analysis
Much like images and graphics, video is now critical to compete in many search results. Along with detecting when video intent is strong, we also highlight top ranking video content.
You can use this to quickly find content worth embedding, to see what types of videos competitors are producing, and to quickly learn more about a topic by watching the videos (without leaving our app).
Our initial keyword briefs are designed for the content research phase – before you’ve written your content.
But all of the insights stored within those briefs will be unlocked when we launch our content grader, allow you to take your content draft (or an existing URL), and analyze it against our suggested keywords, topics, and entities.
Content Harmony supports English results across 8+ countries with more getting added all the time. We'll also support non-English results later on in 2021.
Free Onboarding & Training
Custom training sessions. Concierge migration of your existing brief templates. Custom data migrations from your existing toolset.
We help you with all of that. 😊
Enterprise Quality, Reasonably Priced.
Unlimited projects. Unlimited users.
We understand that your team and your needs are always changing.
Frequently Asked Questions
⭐ What exactly is Content Harmony?
Content Harmony is a tool for SEOs, content marketers, and writers to analyze content topics in-depth, and share notes as part of the process of creating a content brief. We research in one place that used to take hours, and make sure everyone on your team is seeing the same factors that should be influencing the content you create, like topics, keywords, entities, image and video usage, questions to answer, and other key elements that should show up in your content.
We’re like your current content brief, but faster, standardized, and repeatable.
⭐ How can I try it out?
⭐ How is this different from keyword research tools like SEMRush, Ahrefs, and Moz?
Most keyword research tools are focused on helping you find hundreds or thousands of keywords you might want to target.
Which is awesome, but what about when you need to analyze a single keyword with a magnifying glass?
Our software is built for just that – analyzing the heck out of one single keyword at a time. We tell you everything from top keywords and entities that need to show up in your content, to what questions consumers are asking about that topic.
Our goal isn’t to give you tons of ideas for new content on your site – it’s to give you the data you need to produce a single piece of content really well, and then communicate that with writers and clients.
⭐ How is this different from traditional page graders?
Most page graders (like the kind you add as a WordPress plugin) scan your content for a single keyword and tell you where you can use it. It’s an OK tool for very basic keyword analysis, but it breaks down quickly once you get into a competitive topic where a few exact match keyword usages isn’t going to help you compete.
We go out and actually scan the search results for the keyword you want to rank for, making over 100 API calls and analyzing dozens of pages of content to understand exactly what Google is currently ranking for that phrase. We look at raw keyword analysis, “smart” keywords and entities from services like IBM Watson's Natural Language Understanding AI, and we even make smart customized recommendations like internal linking opportunities for your domain.
What you end up with is a roadmap for components that need to show up in your content if you want to compete – not just a basic text scan.
⭐ Are you building this to be used by content agencies or in-house teams?
Both. We’ve built our app structure to support projects (similar to a project management system like Basecamp or Asana).
👉 If you’re an agency or freelancer, you can set up one or more projects for each client.
👉 If you’re an in-house team, you can use these projects to separate different types of content, such as product pages vs blog posts.
We’ll offer unlimited users and unlimited projects regardless of which plan you’re on, so you don’t need to worry about dumb stuff like deciding who gets access on your team or sharing passwords.
⭐ Wait, isn’t Content Harmony a marketing agency?
We were! Our agency team broke off in 2020 after our official software launch. Content Harmony is purely a software company now, aside from helping customers with managed content briefs and content marketing training.
Most importantly for our customers – our software is a completely separate company from that agency team – which means separate terms of services and complete data privacy for software users.
⭐ What’s the difference between a keyword brief, a content brief, and a creative brief?
To be honest, we often use them synonymously, but here’s how we think about them:
- Keyword Report – this is the term we use to talk about the keyword insights that Content Harmony uncovers in our reports.
- Content Brief – the next step after reviewing a keyword report is to add your notes on how to produce that content – that’s your content brief.
- Creative Brief – generally accepted term across many marketing and creative disciplines for a 1-2 page description of creative work that needs to be produced. You might produce a creative brief for a video or a full-page magazine ad. A content brief is a variation of creative brief designed specifically for content marketing requirements.
Within the Content Harmony software, all three of these are usually referring to the same thing – a keyword-driven workflow where you can build a brief with notes and instructions for writers and other content producers.