Since the summer of 2018 our team has been hard at work standardizing the content research process we've been developing for years as a content marketing agency.
Now, we're finally ready to share it with the world and help your organization rapidly improve your content marketing workflow.
Originally designed to support our Keyword Briefs, we created an entirely new way of analyzing the search intent hiding inside of every search result.
We review nearly 100 factors to help you understand what kind of content Google wants to show users for a given keyword.
We're tired of trying to decipher *why* other tools show you the keyword difficulty that they do. Is it because of links? Is it because of low click-through rates?
Our new format of Content Difficulty, Link Difficulty, and Domain Difficulty clearly tells you the underlying challenges for each keyword you want to rank for.
We've taken the headaches out of producing key content strategy documents like customer personas, tone & voice guidelines, and more.
Use our default guidelines, or produce your own custom documents.
Until then, sign up for occasional product update emails to get early beta access: