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Since the summer of 2018 our team has been hard at work standardizing the content research process we've been developing for years as a content marketing agency.
Now, we're finally ready to share it with the world and help your organization rapidly improve your content marketing process.
We've built our briefs to integrate directly into your team's current workflow.
Use our report URLs inside of your team's existing project management software, like Trello, Basecamp, Airtable, and Google Docs.
Choose the focus keyword that you're building content for. Your report will process within a few minutes.
We fetch hundreds of data points to give you the most in-depth SERP analysis your strategists could want.
We've built our reports to be discussion-based, allowing strategists and subject matter experts to easily leave notes for your writers.
Our report format gives your writers a consistent starting point, making sure they have all of the critical information they need to build on-brand content.
Originally designed to support our Keyword Briefs, we created an entirely new way of analyzing the search intent hiding inside of every search result.
We review nearly 100 factors to help you understand what kind of content Google wants to show users for a given keyword.
We're tired of trying to decipher *why* other tools show you the keyword difficulty that they do. Is it because of links? Is it because of low click-through rates?
Our new format of Content Difficulty, Link Difficulty, and Domain Difficulty clearly tells you the underlying challenges for each keyword you want to rank for.
We analyze the top questions users have about the topic you're researching by sorting through sources like People Also Ask, top Quora threads, and more.
Great visual content is no longer a nice-to-have - your content needs to deliver more than just text to be able to compete on most keywords.
Our tool quickly surfaces the types of visual content that Google expects to see, allowing your writers and designers to easily understand what types of images competitors are using.
Much like images and graphics, video is now critical to compete in many search results. Along with detecting when video intent is strong, we also highlight top ranking video content.
You can use this to quickly find content worth embedding, to see what types of videos competitors are producing, and to quickly learn more about a topic by watching the videos (without leaving our app).
Key features scheduled for release in the next year:
Our initial keyword briefs are designed for the content research phase - before you've written your content.
But all of the insights stored within those briefs will be unlocked when we launch our content grader, allow you to take your content draft (or an existing URL), and analyze it against our suggested keywords, topics, and entities.
We've taken the headaches out of producing key content strategy documents like customer personas, tone & voice guidelines, and more.
Use our default guidelines, or produce your own custom documents.
Unlimited projects. Unlimited users. We understand that your team and your needs are always changing.
Our pricing is entirely based upon the data and reports that your team needs each month.
Have a big team or lots of clients, and need more monthly reports? We'll set up a custom plan if you need 100+ keyword briefs per month.
Need a large data set with hundreds of keyword briefs or thousands of keyword intent reports? We can build annual programs with large bulk data requests available immediately.
What exactly is Content Harmony?
A tool for SEOs, content marketers, and writers to analyze content topics in-depth, and share notes as part of the process of creating a content brief. We give you hours of research in one place, and make sure everyone on your team is seeing the same factors that should be influencing the content you create, like topics, keywords, entities, image and video usage, questions to answer, and other key elements that should show up in your content.
We're like your current content brief, but way better.
When can I try it out?
Soon! Right now we're testing with a few early beta testers. Once we finish our first round of testing, we intend to open up to a larger group of beta testers in late 2019 and early 2020.
Self signup will be available at some point, but for the moment we want to keep our userbase small until we feel like the app is rock-solid and ready for the masses.
How is this different from keyword research tools like SEMRush, Ahrefs, and Moz?
Most keyword research tools are focused on helping you find hundreds or thousands of keywords you might want to target.
Which is awesome, but what about when you need to analyze a single keyword with a magnifying glass?
Our software is built for just that - analyzing the heck out of one single keyword at a time. We tell you everything from top keywords and entities that need to show up in your content, to what questions consumers are asking about that topic. Our goal isn't to give you tons of ideas for new content on your site - it's to give you the data you need to produce a single piece of content really well.
How is this different from traditional page graders?
Most page graders (like the kind you add as a WordPress plugin) scan your content for a single keyword and tell you where you can use it. It's an OK tool for very basic keyword analysis, but it breaks down quickly once you get into a competitive topic where a few exact match keyword usages isn't going to help you compete.
We go out and actually scan the search results for the keyword you want to rank for, making over 50 API calls and analyzing dozens of pages of content to understand exactly what Google is currently ranking for that phrase. We look at raw keyword analysis, "smart" keywords and entities from services like IBM NLU and Google NLP, and we even make smart customized recommendations like internal linking opportunities for your domain.
What you end up with is a roadmap for components that need to show up in your content if you want to compete - not just a basic text scan.
How much does it cost?
We'll have plans available starting from $99 per month. We intend to have an early release offer specifically for beta testers and email subscribers, which you'll receive if you sign up for email updates.
Are you building this to be used by content agencies or in-house teams?
Both. We've built our app structure to support projects (similar to a project management system like Basecamp or Asana).
👉 If you're an agency or freelancer, you can set up one or more projects for each client.
👉 If you're an in-house team, you can use these projects to separate different types of content, such as product pages vs blog posts.
We'll offer unlimited users and unlimited projects regardless of which plan you're on, so you don't need to worry about dumb stuff like deciding who gets access on your team or sharing passwords.
Wait, isn't Content Harmony a marketing agency?
Correct! And we still are - our agency services team will continue helping clients build performance-driven content marketing programs.
Our software will remain separate from our agency services - which means separate terms of services, and complete data privacy for software users. No agency staff members or clients will have access to software user data.
What's the difference between a keyword brief, a content brief, and a creative brief?
To be honest, and we sometimes use them synonymously, but here's how we think about them:
Within the Content Harmony software, all three of these are usually referring to the same thing - a keyword-driven report where you can build a brief with notes and instructions for writers and other content producers.
Until then, sign up for occasional product update emails to get early beta access: