Why Should You Pick Content Harmony Over Frase?
A lot of our customers have asked us how Content Harmony compares with Frase. The team at Frase has built a great tool, but we wanted to highlight some of the big differences that we see.
TL;DR: Content Harmony fetches live data pulled on-demand to give you a data-driven content brief & content optimization workflow.
Our data covers topic modeling to help you understand what keywords to use, search intent classification, competitor content structure for brainstorming your own outlines, visual content guidelines, and more.
What Are The Main Differences Between Content Harmony and Frase?
Here are some of the core focuses that set Content Harmony apart:
Content Harmony is workflow-driven 🧑🏼💻
Content Harmony’s primary objective is to equip strategists, content managers, and content creators with actionable insights pulled from all over the web.
We unlock a robust workflow to build content briefs and go beyond just giving you a list of keywords, including things like questions people ask on the web, authoritative sources to link to, internal link targets, visual content research, and more.
Content Harmony does away with guesswork 🔮
When you start a new Content Brief in Content Harmony, we won’t deluge you with hundreds of subtopics to choose from. The top focus of our Keyword Reports is to give you the exact data you need to research a topic before building a brief or starting your draft.
We’ll give you keyword data based upon the sites that are ranking today.
We’ll fetch question data from Quora, Reddit, StackExchange, and Google PAAs to help you uncover questions real people ask.
We’ll also pull up H1, H2, H3, and H4 sub-headings from the top posts for that keyword so that you can use them as a swipe file as you build your outline.
There’s no guesswork or playing around in the dark. We use data-driven sources so you can build the most comprehensive brief within 30 minutes.
Content Harmony helps you identify search intent quickly 🕵️♂️
You can write the most comprehensive informational long-form blog post, but it won’t rank well if it’s trying to cater to a transactional search query where product pages are the better fit.
Content Harmony developed its own industry-leading search intent classification system to help you understand what Google actually thinks users want to see for the current query. That’s something Frase does not do.
“Intent of the search query is a very strong ranking signal,” says Google’s John Mueller.
Understanding search intent helps you tailor your content for the likely audience. It also prevents hours of wasted effort building out a content format that won’t rank.
Content Harmony helps you with alternative content formats 🖼
Not every search query can be served with a blog post. Sometimes folks want videos, infographics, diagrams, and other visual assets. For each Keyword Report, Content Harmony digs into visual research to help you understand the visual requirements for the topic.
If the top-ranking pages for your target keyword have embedded videos and graphics, we’ll highlight that. We’ll also pull in Google Images & Google Video search results so you can see what types of graphics & videos Google sees as most relevant to the topic.
Frase does not include visual research in its research reports.
Content Harmony has simple pricing 🤑
Frase’s pricing model is based upon factors like user seats and add-ons. While they give you unlimited reports on some plans, they also charge per user that has access, and you pay extra for basic features like search volume, backlink data, and AI-driven content ideas.
In Content Harmony, you can bring unlimited users and create unlimited projects, and all of our plans will receive new features in the future automatically - no add-ons required. You’ll get relevant keyword data, competitor link metrics, and future features like GPT-3 suggestions inside all of our standard plan levels.
Content Harmony vs Frase Core Feature Comparison 💪
|Keyword Difficulty Metrics||✅||❌|
|Visual Content Research||✅||❌|
|Questions to Answer||✅||✅|
"Content Harmony not only accelerated our content production, it also improved our content’s performance. With key data on any topic at our fingertips, our content team can make better decisions, optimize for search engines, and outperform the competition."
-Brendan Walsh, Principal, Mole Street
The Content Harmony Workflow:
Content Harmony ties together the process you're currently doing manually, and makes it way faster.
From detailed keyword report, to robust content brief, to easy-to-use content grader, your team will feel right at home in Content Harmony.
It took our SEOs & content marketing strategists hours to research a topic for clients – until we put everything they needed in one consistent keyword report.
Our standardized brief formats help your strategists produce consistent notes every time, so writers have all of the critical details they need.
Clients, freelance writers, editors, graphic designers – with our shareable brief formats you can give the right access to everybody in your content process.
Grade your drafts and existing content against our AI-driven topic model, making sure your team publishes comprehensive content every time.