One of the common questions we get during demo calls is how to show the value of Content Harmony internally, both to justify the cost and show the different ways we can help with your workflow.
I typically break down Content Harmony's biggest benefits like this:
Time Savings & Operational Improvements
Content Harmony's first set of benefits is around time savings and improvements to your team's operations.
We make it faster to research and create briefs
Compared to the typical manual brief building process, the average Content Workflow in Content Harmony can save your team 1-3 hours of research, document creation and formatting.
Sample Calculation:
For a team that spends anywhere from $20-50 per hour for a team member to build briefs manually, on average Content Harmony probably cuts the content brief creation cost from $20-100+ down to $10-40. The average Content Workflow cost in Content Harmony is around $4-8.
For a team producing 20 briefs per month, at an average cost of $80 per brief, an average savings of 1-hour for a strategist that costs $40 per hour, and a monthly Content Harmony budget of $199, the total cost savings would be $800 per month.
This does not include any of the following cost savings and performance improvements.
We reduce editing and review headaches
For teams without a robust existing brief process, Content Harmony adds a lot of value by introducing the brief process itself. One of the core values of a content brief is to ensure that all involved parties agree on requirements for the content to be created.
By introducing a brief to your content creation process, you can save hours of editing, rewrites, and other common editorial missteps that waste your team's time and cause frustration in your writers and reviewers.
We make the editorial training process faster
We used to spend full days trying to teach team members how to build effective content briefs. Once we realized we were basically handing them a 90-point checklist of data they needed to remember to research, we realized how much of the content brief creation process needed to be automated.
While there is still a learning curve for team members who have never analyzed a topic or written a content outline, Content Harmony puts most of the required research data and workflow right in front of them from the start, making it easier to learn the process of building briefs.
We make team output more consistent
For teams with multiple strategists or writers producing content briefs, Content Harmony makes it easier to share brief templates between your team and ensure that all team members deliver the same quality across clients and projects.
Quality & Performance Improvements
Beyond the operational improvements for your team, Content Harmony introduces a few tools to improve the quality and performance of your content.
Content Harmony's Content Grader helps your content perform better
Our Content Grader is designed to help your team optimize your content, either from the first draft or during a content refresh process.
Optimizing your content against a topic model is a critical step in the SEO process for any content that needs to be more comprehensive. While other factors like site authority and technical SEO are critical, Google typically wants to show the best resource for a user's search query. We consistently see better results from more comprehensive content that we publish, particularly on research-driven search topics.
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