MozCon 2017: For the next three days, follow our live tweets and event coverage. We’ll be recapping major takeaways and favorite speaker quotes.
MozCon 2017
YouTube Marketing Ideas for eCommerce
Video is dominating the web. By 2020, global video IP traffic will make up 82% of consumer internet traffic, according to Cisco. It’s a huge jump from 2015, when it comprised 70% of the internet. Online video has also proven to be an extremely effective marketing tactic as well. Statistics show that 64% of people […]
eCommerce Blog Examples That Can Actually Generate Sales
Draw inspiration from these examples of effective blog posts that may persuade readers to purchase from eCommerce stores.
8 Instagram Post Ideas for E-Commerce Companies
Instagram is one of the most popular social media platforms worldwide. It has 500 million monthly users and counting, and is especially prevalent among millennials and younger people. Fifty-five percent of all the 18- to 29 year-olds online in the United States use the app, followed by 28% of people who are 30 to 49 […]
5 Skills Brands Need To Learn From Publishers
Consumers have grown tired of companies trying to persuade them to buy products. They’ve traded generic advertisements for personalized content that actually speaks to them. According to a study by the Content Marketing Institute, in 2016, 37% of business-to-consumer companies have a content marketing strategy in place; in 2015, that number was at 27%. Marketers […]
Email Split Testing Ideas
Email marketing is an extremely effective way to reach your customers and promote products within your e-commerce store. Consumers like to receive marketing messages through emails, and marketers themselves rate it as a valuable strategy. According to Entrepreneur, 72% of adults in the United States prefer communication with businesses to occur via email, and 73% […]
Google Analytics For Content Marketing
My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video: Key Takeaways: Set up more goals across the customer lifecycle Set up your Content Groupings. Set up Custom Dimensions. Then build your reports and dashboards to quickly answer recurring questions in your business.
How To Optimize eCommerce Product Pages
Here are 7 key tips that you can utilize to improve your eCommerce product pages and persuade customers to stay loyal to your business.
How To Optimize eCommerce Category Pages
Here are eight key tips that you can utilize to improve your eCommerce category pages like showing sales copy, reviews, and sales offers.
10 Customer Persona Tools & Templates
Buyer personas are an essential part of the marketing and sales process, and the number of tools available online to build them has never been better. We tracked down 10 of the best tools and templates available.
Should Your Business Start A Podcast?
Podcasts are a new content format you can’t ignore. If podcasting would reach your customer base, starting now gives you a first-mover advantage.
9 Ways Your Brand Can Use Live Video
Live video platforms are taking off everywhere you look. Learn the secrets to creating a wildly successful live video campaign. See winning campaigns from GE, Land Rover, and Doritos.
How Conversational Commerce & Messaging Apps Are Changing E-Commerce
Marketing and advertising are becoming more and more personalized. Thanks to the proliferation of data that’s being collected through consumers’ devices and browsing habits, companies can see, specifically, how to hone in on their leads and retain loyal customers. Right now, there are targeted advertisements on Facebook feeds, Gmail accounts, YouTube videos, Twitter streams, and […]
How to Test Dozens of Blog Titles with a Single Post
One publisher has figured out how to test dozens of headlines and gauge interest without spending a dime. Here’s what we can learn from them…
6 Content Marketing Lessons From The Onion
6 lessons you can learn about improving your content marketing efforts from The Onion, from starting with the headlines to reposting relevant content.
8 Reasons Journalists Make The Best Content Marketing Writers
8 reasons why Content Harmony prefers to hire current and former journalists for our content marketing programs, instead of copywriters or bloggers.
How to Write Your Editorial Mission Statement in 3 Steps
I walk through 3 simple steps for creating an editorial mission statement that will focus your brand’s content marketing program on your target audience.
The Hourglass Sales Funnel
Traditional Sales Funnels are flawed – first conversions are rarely the full LTV of a customer. An hourglass sales funnel model integrates retention marketing correctly.
11 Proven Ways to Increase E-Commerce Conversion Rates
If you’re hoping to improve your e-commerce store’s conversion rate, start with these 11 known conversion rate improvements like load times & photography.
Content Success Factors for SEO
This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well. Data Sources: Moz Ranking Factors: hmny.co/mozfactors Searchmetrics Ranking Factors: hmny.co/searchmetricsfactors Backlinko 1 Million Study: hmny.co/backlinkofactors Buzzsumo/Moz Shares & Links: […]