Content Harmony Blog

Enlightened content marketing.

Content Brief Templates: 19 Free Downloads & Examples

The best content brief templates for Google Docs, Notion, Word, PDF, and more. Plus tips on automating your teamโ€™s content brief workflows.

The Keyword Difficulty Myth

โ€‹If you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". โ€‹But... what exactly is it? Why is it so hard to understand? And how should SEOs and Content Marketers actually be using these metrics effectively?

How To Find Bottom of Funnel (BoFU) Keywords That Convert

How to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.

Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples

In this post, weโ€™ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats.

20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic ๐ŸŒŠ

Refreshing old content can help tremendously with improving traffic and search results. Here are 20 content refresh examples to show you what works.

How to Create Editorial Guidelines [With 9+ Examples]

Editorial guidelines are crucial in maintaining consistency and forming trust with your audience. In this post, we'll show you how to create them.

Content Marketing Roles

Content marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.

How To Write SEO-Focused Content Briefs

Looking for tips on how to write SEO-focused content briefs? In this post, we'll show you how to write content briefs that writers and search engines love.

The Content Optimization Framework: [Intent > Topic > UX]

We explain *how* to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.

How To Update & Refresh Old Website Content (And Why)

Refreshing site content is critical to be able to hold and boost blog rankings. Hereโ€™s a step-by-step process to updating website content in 2022.

12 Content Marketing KPIs Worth Tracking (And 3 That Aren't)

In this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.

16 Best Content Writing Tools in 2022 (Free & Paid)

There are plenty of content writing tools that will help you supercharge productivity. In this list, we take a look at the best ones.