How to Create a Content Marketing Strategy [+ Free Template]
Use our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.
How To Create Content Marketing Proposals That Land The Best Clients
Let's walk you through the in’s and out’s of writing content marketing proposals based on strategies that we’ve seen work best.
What Is A Content Brief (And Why Is It Important)?
A content brief is a set of requirements and recommendations that guides the writer as they create a piece of content. Click here to read more and download our free content brief template.
How To Create A Dynamite Editorial Calendar [+ Free Spreadsheet Template]
Creating an editorial calendar can keep your team on track, if you include the right information. Learn how or skip ahead by downloading our free Google Sheets template.
How to Use Content Marketing to Improve Customer Retention
Most companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.
Types of Content Hubs: 5 Approaches & 30+ Examples
Getting your site architecture right is one of the harder parts of building a site, whether you’re dealing with millions of pages or hundreds. These patterns will help you understand the best way to create yours.
How To Do A Content Marketing Quick Wins Analysis
One of the best ways to get quick wins in content marketing is to find opportunities to improve old content that is underperforming and see fast improvements on traffic.
Paid Content Promotion
This page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, and resources for Facebook Ads.
