YouTube Marketing Ideas for eCommerce

Video is dominating the web. By 2020, global video IP traffic will make up 82% of consumer internet traffic, according to Cisco. It’s a huge jump from 2015, when it comprised 70% of the internet. Online video has also proven to be an extremely effective marketing tactic as well. Statistics show that 64% of people […]

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5 Skills Brands Need To Learn From Publishers

Skills Brands Can Learn From Publishers

Consumers have grown tired of companies trying to persuade them to buy products. They’ve traded generic advertisements for personalized content that actually speaks to them. According to a study by the Content Marketing Institute, in 2016, 37% of business-to-consumer companies have a content marketing strategy in place; in 2015, that number was at 27%. Marketers […]

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Email Split Testing Ideas

Email Marketing Split Testing Ideas

Email marketing is an extremely effective way to reach your customers and promote products within your e-commerce store. Consumers like to receive marketing messages through emails, and marketers themselves rate it as a valuable strategy. According to Entrepreneur, 72% of adults in the United States prefer communication with businesses to occur via email, and 73% […]

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Google Analytics For Content Marketing

Google Analytics for Content Marketing

My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video: Key Takeaways: Set up more goals across the customer lifecycle Set up your Content Groupings. Set up Custom Dimensions. Then build your reports and dashboards to quickly answer recurring questions in your business.

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How Conversational Commerce & Messaging Apps Are Changing E-Commerce

Marketing and advertising are becoming more and more personalized. Thanks to the proliferation of data that’s being collected through consumers’ devices and browsing habits, companies can see, specifically, how to hone in on their leads and retain loyal customers. Right now, there are targeted advertisements on Facebook feeds, Gmail accounts, YouTube videos, Twitter streams, and […]

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Content Success Factors for SEO

Content Success Factors

This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well. Data Sources: Moz Ranking Factors: Searchmetrics Ranking Factors: Backlinko 1 Million Study: Buzzsumo/Moz Shares & Links: […]

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