Google Analytics For Content Marketing

Google Analytics for Content Marketing

My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR. Key Takeaways: Set up more goals across the customer lifecycle Set up your Content Groupings. Set up Custom Dimensions. Then build your reports and dashboards to quickly answer recurring questions in your business.

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How Conversational Commerce & Messaging Apps Are Changing E-Commerce

Marketing and advertising are becoming more and more personalized. Thanks to the proliferation of data that’s being collected through consumers’ devices and browsing habits, companies can see, specifically, how to hone in on their leads and retain loyal customers. Right now, there are targeted advertisements on Facebook feeds, Gmail accounts, YouTube videos, Twitter streams, and […]

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Content Success Factors for SEO

Content Success Factors

This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well. Data Sources: Moz Ranking Factors: hmny.co/mozfactors Searchmetrics Ranking Factors: hmny.co/searchmetricsfactors Backlinko 1 Million Study: hmny.co/backlinkofactors Buzzsumo/Moz Shares & Links: […]

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6 Facebook Power Editor Features You Should Be Using

6 Facebook Power Editor Features You Should Be Using

This may not be a surprise, but advertising is Facebook’s largest revenue-driver. In 2013, advertising accounted for approximately 88% of all of the social network’s revenue. So, as you could expect, Facebook is always looking for new ways to entice advertisers to spend ad budgets on Facebook. That’s why they’re constantly adding great new features to […]

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Facebook Ads 20% Image Grid Template

Why You Need A Facebook Ads Image Grid Template: Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved. The secret to getting your images approved is to play within the lines – literally – by […]

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