How To Find Bottom of Funnel (BoFU) Keywords That Convert
How to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.
Content Harmony Blog
Enlightened content marketing.
Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples
In this post, we’ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats.
20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic 🌊
Refreshing old content can help tremendously with improving traffic and search results. Here are 20 content refresh examples to show you what works.
How to Create Editorial Guidelines [With 9+ Examples]
Editorial guidelines are crucial in maintaining consistency and forming trust with your audience. In this post, we'll show you how to create them.
Content Marketing Roles
Content marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.
How To Build Amazing Content Briefs
Looking for tips on how to create a content brief? In this post, we'll show you how to build briefs that your writers will love.
The Content Optimization Framework: [Intent > Topic > UX]
We explain *how* to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.
How To Update & Refresh Old Website Content (And Why)
Refreshing site content is critical to be able to hold and boost blog rankings. Here’s a step-by-step process to updating website content in 2022.
12 Content Marketing KPIs Worth Tracking (And 3 That Aren't)
In this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.
16 Best Content Writing Tools in 2022 (Free & Paid)
There are plenty of content writing tools that will help you supercharge productivity. In this list, we take a look at the best ones.
How to Create a Content Marketing Strategy [+ Free Template]
Use our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.
How To Create Content Marketing Proposals That Land The Best Clients
Let's walk you through the in’s and out’s of writing content marketing proposals based on strategies that we’ve seen work best.
