How to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.
In this post, we’ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats.
20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic 🌊
Refreshing old content can help tremendously with improving traffic and search results. Here are 20 content refresh examples to show you what works.
Editorial guidelines are crucial in maintaining consistency and forming trust with your audience. In this post, we'll show you how to create them.
Content marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.
Looking for tips on how to create a content brief? In this post, we'll show you how to build briefs that your writers will love.
We explain *how* to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.
Refreshing site content is critical to be able to hold and boost blog rankings. Here’s a step-by-step process to updating website content in 2022.
In this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.
There are plenty of content writing tools that will help you supercharge productivity. In this list, we take a look at the best ones.
Use our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.
Let's walk you through the in’s and out’s of writing content marketing proposals based on strategies that we’ve seen work best.