My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR. Key Takeaways: Set up more goals across the customer lifecycle Set up your Content Groupings. Set up Custom Dimensions. Then build your reports and dashboards to quickly answer recurring questions in your business.
Here are 7 key tips that you can utilize to improve your eCommerce product pages and persuade customers to stay loyal to your business.
Here are eight key tips that you can utilize to improve your eCommerce category pages like showing sales copy, reviews, and sales offers.
Buyer personas are an essential part of the marketing and sales process, and the number of tools available online to build them has never been better. We tracked down 10 of the best tools and templates available.
Podcasts are a new content format you can’t ignore. If podcasting would reach your customer base, starting now gives you a first-mover advantage.
Live video platforms are taking off everywhere you look. Learn the secrets to creating a wildly successful live video campaign. See winning campaigns from GE, Land Rover, and Doritos.
Marketing and advertising are becoming more and more personalized. Thanks to the proliferation of data that’s being collected through consumers’ devices and browsing habits, companies can see, specifically, how to hone in on their leads and retain loyal customers. Right now, there are targeted advertisements on Facebook feeds, Gmail accounts, YouTube videos, Twitter streams, and […]
One publisher has figured out how to test dozens of headlines and gauge interest without spending a dime. Here’s what we can learn from them…
6 lessons you can learn about improving your content marketing efforts from The Onion, from starting with the headlines to reposting relevant content.
8 reasons why Content Harmony prefers to hire current and former journalists for our content marketing programs, instead of copywriters or bloggers.
I walk through 3 simple steps for creating an editorial mission statement that will focus your brand’s content marketing program on your target audience.
Traditional Sales Funnels are flawed – first conversions are rarely the full LTV of a customer. An hourglass sales funnel model integrates retention marketing correctly.
If you’re hoping to improve your e-commerce store’s conversion rate, start with these 11 known conversion rate improvements like load times & photography.
This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well. Data Sources: Moz Ranking Factors: hmny.co/mozfactors Searchmetrics Ranking Factors: hmny.co/searchmetricsfactors Backlinko 1 Million Study: hmny.co/backlinkofactors Buzzsumo/Moz Shares & Links: […]
In this post, we’re going to show you how to create automated editorial and social media scheduling calendars in Google Sheets, all based upon a single date field.
These are the must follow typography inspiration sites and accounts to feed your internal designer. Grab your morning coffee, pull up a chair, and enjoy.
Brand integrity is a very fragile thing. We’ve collected some great examples of brand guidelines to give you some inspiration to start, or improve your own.
We’re going to break down each component of building your first brand style guide, then tie it all together with a style tile your designers can reference.
This may not be a surprise, but advertising is Facebook’s largest revenue-driver. In 2013, advertising accounted for approximately 88% of all of the social network’s revenue. So, as you could expect, Facebook is always looking for new ways to entice advertisers to spend ad budgets on Facebook. That’s why they’re constantly adding great new features to […]
Why You Need A Facebook Ads Image Grid Template: Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved. The secret to getting your images approved is to play within the lines – literally – by […]