Most companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.
Getting your site architecture right is one of the harder parts of building a site, whether you’re dealing with millions of pages or hundreds. These patterns will help you understand the best way to create yours.
One of the best ways to get quick wins in content marketing is to find opportunities to improve old content that is underperforming and see fast improvements on traffic.
This page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, and resources for Facebook Ads.