How To Find Bottom of Funnel (BoFU) Keywords That Convert
By Osman Husain • ⏱ 18 minsHow to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.
Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples
By Osman Husain • ⏱ 19 minsIn this post, we’ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats.
20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic 🌊
By Osman Husain • ⏱ 21 minsRefreshing old content can help tremendously with improving traffic and search results. Here are 20 content refresh examples to show you what works.
How to Create Editorial Guidelines [With 9+ Examples]
By Osman Husain • ⏱ 11 minsEditorial guidelines are crucial in maintaining consistency and forming trust with your audience. In this post, we'll show you how to create them.
Content Marketing Roles
By Kane Jamison • ⏱ 20 minsContent marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.
The Content Optimization Framework: [Intent > Topic > UX]
By Osman Husain, Kane Jamison • ⏱ 17 minsWe explain *how* to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.
16 Best Content Writing Tools in 2024 (Free & Paid)
By Osman Husain • ⏱ 14 minsThere are plenty of content writing tools that will help you supercharge productivity. In this list, we take a look at the best ones.
Types of Content Hubs: 5 Approaches & 30+ Examples
By Kane Jamison • ⏱ 11 minsGetting your site architecture right is one of the harder parts of building a site, whether you’re dealing with millions of pages or hundreds. These patterns will help you understand the best way to create yours.
There's A Better Way To Measure Keyword Difficulty
By Kane Jamison • ⏱ 11 minsKeyword Difficulty shouldn't be a single number in modern SEO. In this post we'll show you how Content Harmony's keyword difficulty system works, and why a three-part difficulty metric works best.
There's A Better Way To Classify Search Intent
By Kane Jamison • ⏱ 15 minsMeasuring search intent using Informational + Navigational + Transactional is broken - it was built for search engines, not search engine marketers. In this article we'll show you a better system.
MozCon 2017 Quotes & Coverage
By Kat Shereko • ⏱ 7 minsHighlights from speakers across all three days of MozCon 2017.
Paid Content Promotion
By Kane Jamison • ⏱ 2 minsThis page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, and resources for Facebook Ads.
YouTube Marketing Ideas for eCommerce
By Kylie Ora Lobell • ⏱ 5 minsDiscover how to boost your ecommerce sales with these stellar YouTube marketing strategies: product videos, product review videos, how-to videos, collaborations with influencers, and entertaining videos. Learn from successful examples and get your audience hooked on your products.
8 Instagram Post Ideas for eCommerce Companies
By Kylie Ora Lobell • ⏱ 6 minsLearn the most effective strategies for successfully marketing your eCommerce business on Instagram and boost your brand awareness and conversion rates.
Google Analytics For Content Marketing
By Kane Jamison • ⏱ 1 minGoogle Analytics doesn't work well for content marketing out of the box. Here's how to upgrade your installation to get real insights on your content marketing program.
10 Customer Persona Tools & Templates
By Kane Jamison • ⏱ 8 minsExplore the ten best tools and templates for crafting buyer personas to gain powerful insights into your audience and improve your content marketing approach. Learn how to use your buyer personas effectively alongside a content map and the buyer's journey.
Should Your Business Start A Podcast?
By Kylie Ora Lobell • ⏱ 6 minsDiscover how podcasting can help in increasing brand awareness, attracting leads, and establishing your business as a thought leader in your industry. Learn how to plan, launch, and stand out from the crowd in the constantly growing podcast market.
9 Ways Your Brand Can Use Live Video
By Kylie Ora Lobell • ⏱ 5 minsThis post delves into the growing trend of live video and provides nine creative ideas for the types of videos a brand can produce – from behind-the-scenes glimpses and product launches, to interviews with industry leaders and influencer take-overs.
How to Test Dozens of Blog Titles with a Single Post
By Kane Jamison • ⏱ 5 minsDiscover how FiveThirtyEight has been leveling up their live event coverage by using a simple WordPress plugin.
6 Content Marketing Lessons From The Onion
By Emily Harris • ⏱ 6 minsUnlock the secret sauce of The Onion's content success with these six amusing yet valuable lessons that'll spice up your content marketing game, from crafting click-worthy headlines to stirring the pot of controversy.
How to Write Your Editorial Mission Statement in 3 Steps
By Kane Jamison • ⏱ 8 minsAn editorial mission statement is crucial for uniting everyone in a company towards a single goal, and delivering a deeper understanding of the company's purpose. This article offers three easy steps to creating a winning editorial mission statement.
11 Proven Ways to Increase eCommerce Conversion Rates
By Kylie Ora Lobell • ⏱ 9 minsDiscover how to increase conversion rates for your e-commerce store with strategies like offering free or reduced shipping, sending abandoned cart reminders, and matching your web copy for PPC visitors.
How To Automate Campaign Calendars In Google Docs
By Kate Hagan • ⏱ 7 minsDiscover how to create automated editorial and social media scheduling calendars in Google Sheets to streamline your content planning and promotion process. Save time and headaches by utilizing a customizable, automated calendar structure.
Typography Inspiration – 32 Uncommon Resources
By Simon Andrys • ⏱ 8 minsExplore unique vintage typography sources and websites that serve as inspiration for designers. This comprehensive list ranges from old cigarette cards and ghost signs to -forward-looking type websites, and much more.