In this post, we’re going to show you how to create automated editorial and social media scheduling calendars in Google Sheets, all based upon a single date field.
How To Automate Campaign Calendars In Google Docs
Typography Inspiration – 32 Uncommon Resources
These are the must follow typography inspiration sites and accounts to feed your internal designer. Grab your morning coffee, pull up a chair, and enjoy.
36 Great Brand Guidelines Examples
Brand integrity is a very fragile thing. We’ve collected some great examples of brand guidelines to give you some inspiration to start, or improve your own.
How To Produce Your First Brand Style Guide
We’re going to break down each component of building your first brand style guide, then tie it all together with a style tile your designers can reference.
6 Facebook Power Editor Features You Should Be Using
This may not be a surprise, but advertising is Facebook’s largest revenue-driver. In 2013, advertising accounted for approximately 88% of all of the social network’s revenue. So, as you could expect, Facebook is always looking for new ways to entice advertisers to spend ad budgets on Facebook. That’s why they’re constantly adding great new features to […]
Facebook Ads 20% Image Grid Template
Why You Need A Facebook Ads Image Grid Template: Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved. The secret to getting your images approved is to play within the lines – literally – by […]
6 Content Marketing Exercises Inspired by Design School
We take the core elements of classic design school exercises and adapt them for the content marketer’s role, from strategy to copywriting to design.
How To Write Reports That Your Clients Will Actually Read
We’re constantly trying to maximize client insights & takeaways gained from our monthly reporting. Here’s 9 tips to improving your agency-client reporting.
The Big Damn Guide To Facebook Ad Targeting
We break down the full list of potential Facebook Ad targeting methods in full text, covering locations, demographics, interests, behaviors, and more!
10 Email Marketing Tips for Content Marketers
In this post, we’ll outline 10 email marketing tips you can apply today to drive more people to your content, regardless of your industry or audience.
10 Ways You Should Be Using SEMRush Display Ad Tracking
Here’s how we’ve used the SEMRush Display Ads section to improve client pitches, match client brand guidelines, find hidden landing page URLs, and more.
MozCon 2015 Quote Decks & List of Tools
We’re back again this year with our 4th year of MozCon coverage, including our favorite quotes and stats from every MozCon speaker, and a full list of the Tools and downloads mentioned by every speaker. Notice something we missed? Please email info@contentharmony.com or tweet @kanejamison and we’ll get it added! Attn Speakers – we’ve done […]
18 Quotes & Highlights from Authority Rainmaker 2015
Besides the great people you meet, one of my favorite takeaways from conferences are the “potent quotables”. I just got back from Copyblogger’s Authority Rainmaker event in Denver, CO, last week, and managed to sneak 18 highlights and quotes from throughout the event: Embed This Quotedeck On Your Site: Many thanks to Clark Buckner and […]
Content Marketing Interview with TechnologyAdvice
I recently sat down with TechnologyAdvice’s Clark Buckner to chat about content marketing, common issues we see with content marketing clients, and other details like how we handle project management and paid promotion. You can find part 1 of the interview on the TechnologyAdvice Blog, and part 2 is below. TechnologyAdvice’s Expert Interview series, which is hosted […]
Content Marketing Budget Examples For All Business Sizes
One of the hardest things for business owners and marketers to figure out is what they should expect to spend on content marketing, and what kind of output they’ll see in return. Furthermore, they’re not sure where to spend their money even if they’ve figured out what their budget should be. In my full-day content […]
A Bootstrapped Guide To Validating Your Customer Personas
So, your content marketing program is off the ground, but despite your promotional efforts, you’re not seeing any audience engagement. Sometimes it seems to disappear into a black hole. Other times you watch your content slide past a disinterested audience like dried up conveyor-belt sushi. GIF by Hama House You Probably Haven’t Properly Targeted Your Content […]
9 E-Commerce Brands Winning With Twitter Images
Images are an integral part of using Twitter to its fullest potential as a marketing tool. The research backs us up on this fact: Dan Zarrella’s 2013 Twitter Image study determined that tweets with images get more shares than those without images. 2013: “Tweets are 94% more likely to be retweeted when using pic.twitter.com, and […]
Announcing ShareMetric 2 for Chrome
I’m really pleased to announce that the entirely new ShareMetric Chrome extension is published! Here’s a quick screenshot of what you can expect with all of its features enabled: Tons of New Features: When we first created ShareMetric about 2 years ago, our long term goal was to build a plugin that showed a complete […]
What is a Channel Plan and Why Do I Need One?
Learn how to build a simple but effective channel plan for your content marketing program, and download our free Excel template to get started.
2015 Content Marketing Trends: Bullish & Bearish Report
Hi there! Kane here. Like most other digital marketers, I’m tired of new year prediction posts. But, I do like documenting where my mind is at on a number of content marketing trends so I can reference it from year to year. This year the Content Harmony team & I are weighing in on content marketing […]