How To Write SEO-Focused Content Briefs
By Osman Husain • ⏱ 14 minsLooking for tips on how to write SEO-focused content briefs? In this post, we'll show you how to write content briefs that writers and search engines love.
How To Create A Dynamite Editorial Calendar [+ Free Spreadsheet Template]
By Derek Flint • ⏱ 12 minsCreating an editorial calendar can keep your team on track, if you include the right information. Learn how or skip ahead by downloading our free Google Sheets template.
The Keyword Difficulty Myth
By Kane Jamison • ⏱ 50 minsIf you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". But... what exactly is it? Why is it so hard to understand? And how should SEOs and Content Marketers actually be using these metrics effectively?
12 Content Marketing KPIs Worth Tracking (And 3 That Aren't)
By Osman Husain • ⏱ 12 minsIn this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.
How To Do A Content Marketing Quick Wins Analysis
By Kane Jamison • ⏱ 17 minsOne of the best ways to get quick wins in content marketing is to find opportunities to improve old content that is underperforming and see fast improvements on traffic.
How to Use Content Marketing to Improve Customer Retention
By Derek Flint • ⏱ 11 minsMost companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.
The Wile E. Coyote Approach To Content Guidelines
By Kane Jamison • ⏱ 6 minsMarketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective.
How To Find Bottom of Funnel (BoFU) Keywords That Convert
By Osman Husain • ⏱ 18 minsHow to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.
Bottom of Funnel Content: What Is BOFU Content & 10 Great Examples
By Osman Husain • ⏱ 19 minsIn this post, we’ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats.
20 Content Refresh Case Studies & Examples: How Updating Content Can Lead to a Tidal Wave of Traffic 🌊
By Osman Husain • ⏱ 21 minsRefreshing old content can help tremendously with improving traffic and search results. Here are 20 content refresh examples to show you what works.
How to Create Editorial Guidelines [With 9+ Examples]
By Osman Husain • ⏱ 11 minsEditorial guidelines are crucial in maintaining consistency and forming trust with your audience. In this post, we'll show you how to create them.
Content Marketing Roles
By Kane Jamison • ⏱ 20 minsContent marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.
16 Best Content Writing Tools in 2024 (Free & Paid)
By Osman Husain • ⏱ 14 minsThere are plenty of content writing tools that will help you supercharge productivity. In this list, we take a look at the best ones.
Types of Content Hubs: 5 Approaches & 30+ Examples
By Kane Jamison • ⏱ 11 minsGetting your site architecture right is one of the harder parts of building a site, whether you’re dealing with millions of pages or hundreds. These patterns will help you understand the best way to create yours.
There's A Better Way To Measure Keyword Difficulty
By Kane Jamison • ⏱ 11 minsKeyword Difficulty shouldn't be a single number in modern SEO. In this post we'll show you how Content Harmony's keyword difficulty system works, and why a three-part difficulty metric works best.
There's A Better Way To Classify Search Intent
By Kane Jamison • ⏱ 15 minsMeasuring search intent using Informational + Navigational + Transactional is broken - it was built for search engines, not search engine marketers. In this article we'll show you a better system.
MozCon 2017 Quotes & Coverage
By Kat Shereko • ⏱ 7 minsHighlights from speakers across all three days of MozCon 2017.
Paid Content Promotion
By Kane Jamison • ⏱ 2 minsThis page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, and resources for Facebook Ads.
YouTube Marketing Ideas for eCommerce
By Kylie Ora Lobell • ⏱ 5 minsDiscover how to boost your ecommerce sales with these stellar YouTube marketing strategies: product videos, product review videos, how-to videos, collaborations with influencers, and entertaining videos. Learn from successful examples and get your audience hooked on your products.
8 Instagram Post Ideas for eCommerce Companies
By Kylie Ora Lobell • ⏱ 6 minsLearn the most effective strategies for successfully marketing your eCommerce business on Instagram and boost your brand awareness and conversion rates.
Google Analytics For Content Marketing
By Kane Jamison • ⏱ 1 minGoogle Analytics doesn't work well for content marketing out of the box. Here's how to upgrade your installation to get real insights on your content marketing program.
Should Your Business Start A Podcast?
By Kylie Ora Lobell • ⏱ 6 minsDiscover how podcasting can help in increasing brand awareness, attracting leads, and establishing your business as a thought leader in your industry. Learn how to plan, launch, and stand out from the crowd in the constantly growing podcast market.
9 Ways Your Brand Can Use Live Video
By Kylie Ora Lobell • ⏱ 5 minsThis post delves into the growing trend of live video and provides nine creative ideas for the types of videos a brand can produce – from behind-the-scenes glimpses and product launches, to interviews with industry leaders and influencer take-overs.
How to Test Dozens of Blog Titles with a Single Post
By Kane Jamison • ⏱ 5 minsDiscover how FiveThirtyEight has been leveling up their live event coverage by using a simple WordPress plugin.