This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well.


Data Sources:

Key Charts:

Word Count for Rankings

word-count-backlinko-content-success

word-count-stat-content-success

word-count-correlation-content-success

Schema.org

schema-org-backlinko-content-success

schema-org-STAT

schema-org-correlation-moz-content-success

schema-org-verdict-content-success

Keyword Usage

 

keyword-usage-backlinko-content-success

keyword-usage-searchmetrics-content-success

keyword-usage-stat-h1-h2-content-success

keywords-in-title-tag-backlinko--content-success

keywords-in-title-content-success

keyword-usage-moz-correlation-content-success

Readability

flesch-kincaid-searchmetrics-content-success

flesch-kincaid-stat-content-success

flesch-kincaid-readability--content-success

Images & Video

images-backlinko--content-success

images-searchmetrics-content-success

images-stat-content-success

videos-searchmetrics-content-success

videos-stat-content-success

image-video-verdicts-content-success

Lists & Tables

unordered-lists-searchmetrics-content-success

unordered-lists-stat -content-success
ordered-lists-stat-content-success
tables-stat-content-success

Content for Links vs Content for Social Shares

links-and-shares-are-not-correlated-content-success

links-shares-correlation-highly-shared-content-content-success

Word Count for Link Earning

word-count-link-building

Content Formats for Links & Social Shares

social-shares-and-links-by-content-format

content-format-takeaways

Final Takeaways

takeaways-content-design-matters

long-form-content-to-build-links

short-form-content-to-build-engagement

align-content-formats-with-keyword-planning