Table of Contents:
This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. I've exported the presentation as simple to share images - in the future we may upgrade this into a full blog post.
![](https://www.contentharmony.com/content/images/2021/03/content-success-factors-searchfest-2016-1-638.jpg)
Data Sources
- Moz Ranking Factors: hmny.co/mozfactors
- Searchmetrics Ranking Factors: hmny.co/searchmetricsfactors
- Backlinko 1 Million Study: hmny.co/backlinkofactors
- Buzzsumo/Moz Shares & Links: hmny.co/buzzmoz
- STAT Featured Snippets: hmny.co/statblog
Word Count for Rankings
![](https://www.contentharmony.com/content/images/2021/03/1a-1.png)
![](https://www.contentharmony.com/content/images/2021/03/1b-1.png)
![](https://www.contentharmony.com/content/images/2021/03/1c-1.png)
Schema.org
![](https://www.contentharmony.com/content/images/2021/03/1a-2.png)
![](https://www.contentharmony.com/content/images/2021/03/1b-2.png)
![](https://www.contentharmony.com/content/images/2021/03/1c-2.png)
![](https://www.contentharmony.com/content/images/2021/03/1d-1.png)
Keyword Usage
![](https://www.contentharmony.com/content/images/2021/03/2a.png)
![](https://www.contentharmony.com/content/images/2021/03/2b.png)
![](https://www.contentharmony.com/content/images/2021/03/2c.png)
![](https://www.contentharmony.com/content/images/2021/03/title-tag-backlinko-content-success-768x432.png)
![](https://www.contentharmony.com/content/images/2021/03/title-2content-success-768x432.png)
![](https://www.contentharmony.com/content/images/2021/03/keyword-usage-moz-correlation-content-success-768x432.png)
Readability
![](https://www.contentharmony.com/content/images/2021/03/1a-3.png)
![](https://www.contentharmony.com/content/images/2021/03/1b-3.png)
![](https://www.contentharmony.com/content/images/2021/03/1c-3.png)
Images & Video
![](https://www.contentharmony.com/content/images/2021/03/1a-4.png)
![](https://www.contentharmony.com/content/images/2021/03/1b-4.png)
![](https://www.contentharmony.com/content/images/2021/03/1c-4.png)
![](https://www.contentharmony.com/content/images/2021/03/1d-2.png)
![](https://www.contentharmony.com/content/images/2021/03/1e-1.png)
![](https://www.contentharmony.com/content/images/2021/03/1f.png)
Lists & Tables
![](https://www.contentharmony.com/content/images/2021/03/2a-1.png)
![](https://www.contentharmony.com/content/images/2021/03/2b-1.png)
![](https://www.contentharmony.com/content/images/2021/03/2c-1.png)
![](https://www.contentharmony.com/content/images/2021/03/2d.png)
Content for Links vs Content for Social Shares
![](https://www.contentharmony.com/content/images/2021/03/1a-5.png)
![](https://www.contentharmony.com/content/images/2021/03/1b-5.png)
Word Count for Link Earning
![](https://www.contentharmony.com/content/images/2021/03/1c-5.png)
Content Formats for Links & Social Shares
![](https://www.contentharmony.com/content/images/2021/03/1d-3.png)
![](https://www.contentharmony.com/content/images/2021/03/1e-2.png)
Final Takeaways
![](https://www.contentharmony.com/content/images/2021/03/1a-6.png)
![](https://www.contentharmony.com/content/images/2021/03/1b-6.png)
![](https://www.contentharmony.com/content/images/2021/03/1c-6.png)
![](https://www.contentharmony.com/content/images/2021/03/1d-4.png)
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