Content Success Factors for SEO

Written by Kane Jamison.

Content Success Factors

This is a blog version of my presentation at Searchfest 2016 hosted by SEMPDX. You can download a PDF copy of my slides here, and we’ll soon have a text version of this post as well.

Data Sources:

Key Charts:

Word Count for Rankings

word-count-backlinko-content-success

word-count-stat-content-success

word-count-correlation-content-success

Schema.org

schema-org-backlinko-content-success

schema-org-STAT

schema-org-correlation-moz-content-success

schema-org-verdict-content-success

Keyword Usage

 

keyword-usage-backlinko-content-success

keyword-usage-searchmetrics-content-success

keyword-usage-stat-h1-h2-content-success

keywords-in-title-tag-backlinko--content-success

keywords-in-title-content-success

keyword-usage-moz-correlation-content-success

Readability

flesch-kincaid-searchmetrics-content-success

flesch-kincaid-stat-content-success

flesch-kincaid-readability--content-success

Images & Video

images-backlinko--content-success

images-searchmetrics-content-success

images-stat-content-success

videos-searchmetrics-content-success

videos-stat-content-success

image-video-verdicts-content-success

Lists & Tables

unordered-lists-searchmetrics-content-success

unordered-lists-stat -content-success
ordered-lists-stat-content-success
tables-stat-content-success

Content for Links vs Content for Social Shares

links-and-shares-are-not-correlated-content-success

links-shares-correlation-highly-shared-content-content-success

Word Count for Link Earning

word-count-link-building

Content Formats for Links & Social Shares

social-shares-and-links-by-content-format

content-format-takeaways

Final Takeaways

takeaways-content-design-matters

long-form-content-to-build-links

short-form-content-to-build-engagement

align-content-formats-with-keyword-planning

Kane Jamison

Kane is the founder of Content Harmony, a content marketing agency based in Seattle. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like Mozcon, EngagePDX, SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.

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