๐Ÿ‘‰ Resources > ๐Ÿง  Articles

This Is What Great Content Looks Like

Content Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.
๐Ÿฆธ Contributors: Kane Jamison
๐Ÿ“… Last Updated:
โฑ 2 min read
Table of Contents:

The following are slides and examples from a presentation I gave in late 2015.

Presentation Recording

Image Examples

"Guide To Malibu"

OK - Malibu.org

Good - Wikitravel

Great - Airbnb

โ€œHow To Pack A Hiking Packโ€:

OK - Osprey Backpacks

Good - Tortuga Backpacks

Great - REI

โ€œProject Management Software Pricingโ€:

OK - Wrike

Good - Trello

Great - Redbooth

โ€œTurn Off iMessage, Switched to Androidโ€:

OK - Android.com

Good - Support.Apple.com

Great - Samsung.com

โœ‰๏ธ Get an email when we publish new content:

Don't worry, we won't bug you with junk. Just great content marketing resources.

Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. Schedule a demo to chat with him personally about your team's content workflow.

Website: https://www.kanejamison.com

Twitter: @kanejamison

๐Ÿ“– Browse all articles by Kane Jamison

Ready To Try
Content Harmony?

Get your first 10 briefs for just $10

No trial limits or auto renewals. Just upgrade when you're ready.

You Might Also Like:

๐ŸŽ‰ Content Harmony Love

Sign up today and learn why SEO & content marketing teams love Content Harmony.