This Is What Great Content Looks Like

The following are slides and examples from a presentation I gave in late 2015.

Video:


Image Examples

"Guide To Malibu"

OK - Malibu.org

Good - Wikitravel

Great - Airbnb


“How To Pack A Hiking Pack”:

OK - Osprey Backpacks

Good - Tortuga Backpacks

Great - REI


“Project Management Software Pricing”:

OK - Wrike

Good - Trello

Great - Redbooth


“Turn Off iMessage, Switched to Android”:

OK - Android.com

Good - Support.Apple.com

Great - Samsung.com

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