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Keyword Research for the Complete Customer Lifecycle

The average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.
๐Ÿฆธ Contributors: Kane Jamison
๐Ÿ“… Last Updated:
โฑ 1 min read
Table of Contents:

Resources from my #StateofSearch presentation on November 16th, 2015.

Original Presentation

Session Description

Well-rounded, user-centric keyword research is a natural extension of the audience research and segmentation process. Kane will show attendees how dissecting content by audience, lifecycle / funnel stage, product type, and content medium will produce a more complete view of a companyโ€™s keyword universe. No more relying on Adwords and Keywordtool.io to spit out variants of what we already know.

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Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. Schedule a demo to chat with him personally about your team's content workflow.

Website: https://www.kanejamison.com

Twitter: @kanejamison

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