Table of Contents:
Resources from my #StateofSearch presentation on November 16th, 2015.
Original Presentation
Session Description
Well-rounded, user-centric keyword research is a natural extension of the audience research and segmentation process. Kane will show attendees how dissecting content by audience, lifecycle / funnel stage, product type, and content medium will produce a more complete view of a company’s keyword universe. No more relying on Adwords and Keywordtool.io to spit out variants of what we already know.
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