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Google Analytics For Content Marketing

Google Analytics doesn't work well for content marketing out of the box. Here's how to upgrade your installation to get real insights on your content marketing program.
🦸 Contributors: Kane Jamison
📅 Last Updated:
⏱ 1 min read
Table of Contents:

My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video.

Presentation Video

Presentation Slides

Key Takeaways

  • Set up more goals across the customer lifecycle
  • Set up your Content Groupings.
  • Set up Custom Dimensions.
  • Then build your reports and dashboards to quickly answer recurring questions in your business.

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Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. Schedule a demo to chat with him personally about your team's content workflow.

Website: https://www.kanejamison.com

Twitter: @kanejamison

📖 Browse all articles by Kane Jamison

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