My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video:
Key Takeaways:
Set up more goals across the customer lifecycle
Set up your Content Groupings.
Set up Custom Dimensions.
Then build your reports and dashboards to quickly answer recurring questions in your business.
Learn More About Content Harmony:
Content Harmony is a content marketing agency based in Seattle, WA. We help our clients with content strategy, creation, promotion, and measurement. If you're trying to build a content marketing program that works, we can help.
Kane is the founder of Content Harmony, a content marketing agency based in Seattle. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.
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