Google Analytics For Content Marketing

Google Analytics for Content Marketing

My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video:

Key Takeaways:

  • Set up more goals across the customer lifecycle
  • Set up your Content Groupings.
  • Set up Custom Dimensions.
  • Then build your reports and dashboards to quickly answer recurring questions in your business.

Kane Jamison

Kane is the founder of Content Harmony, a content marketing agency based in Seattle. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like Mozcon, EngagePDX, SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.

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