Table of Contents:
My slide deck on Google Analytics for Content Marketing, from #EngagePDX in Portland, OR, and corresponding video.
Presentation Video
Presentation Slides
Key Takeaways
- Set up more goals across the customer lifecycle
- Set up your Content Groupings.
- Set up Custom Dimensions.
- Then build your reports and dashboards to quickly answer recurring questions in your business.
âī¸ Get an email when we publish new content:
Don't worry, we won't bug you with junk. Just great content marketing resources.
Ready To Try
Content Harmony?
Get your first 10 briefs for just $10
No trial limits or auto renewals. Just upgrade when you're ready.
You Might Also Like:
- Content Brief Templates: 20 Free Downloads & Examples
- 10 Customer Persona Tools & Templates
- The Content Optimization Framework: [Intent > Topic > UX]
- The Minimum Viable Content Marketing Strategy
- How To Produce Your First Brand Style Guide
- 6 Content Marketing Exercises Inspired by Design School
- 10 Email Marketing Tips for Content Marketers
- Content Marketing Budget Examples For All Business Sizes
- A Complete Freelance Hiring Checklist For Marketers
- How To Produce Great Conference Coverage
- 5 Skills Brands Need To Learn From Publishers
- Email Split Testing Ideas
- How To Optimize eCommerce Product Pages
- How To Optimize eCommerce Category Pages
- This Is What Great Content Looks Like
- Content Success Factors for SEO
- Keyword Research for the Complete Customer Lifecycle
- 8 Reasons Journalists Make The Best Content Marketing Writers
- The Hourglass Sales Funnel
- eCommerce Blog Examples That Can Actually Generate Sales