Paid Content Promotion

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This page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, resources for Facebook Ads and paid social, and perhaps more.

Watch the full video on Moz:

Moz - The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Please feel free to add comments with questions or requests for additional resources!

Kane’s MozCon 2017 Slides

8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic from Kane Jamison

Resources For Paid Social:

• Facebook Ad Targeting Guide
• How to Use Facebook Ads to Drive Sustainable Traffic & Boost Sales (Duct Tape Marketing)
• Twitter Ads Guide (AdEspresso)
• 6 Facebook Power Editor Features You Should Be Using
• 6 Facebook Ad Examples for the SaaS Customer Lifecycle (Autopilot)
• Linkedin Ads for Beginners (AdEspresso)
• 10 Things I’ve Learned While Learning Facebook Ads (Moz)
• Facebook Ad Examples (AdEspresso)
• Facebook Ads Beginner’s Guide (AdEspresso)

Influencer Outreach With Paid Media:

Target bloggers with job titles such as:

• Blogger Job Titles: Beauty Blogger, Blog Writer, Blogger,  Freelance Writer/ Blogger, Full Time Blogger, Writer and Blogger, Writer/Blogger, Owner/Blogger, Professional Blogger
• Vlogger Job Titles: Livestreamer, Video Blogger, Vloger/YouTuber, Vlogger, YouTube Partner
• Niche Blogger Job Titles: Fashion Blogger,  Food Blogger

Target journalists/bloggers with job titles:

• Job Titles: Contributing Writer, Radio Broadcaster, Journalist/Writer, Writer/Producer, Copy Editor/Writer, News Writer, Writer/Editor, Professional Blogger, Features Editor, Writer/Reporter, Contributor/Writer, News Producer, Reporter/Producer, Anchor/Reporter, Staff writer, Journalist, Editor-in-chief, Political Editor, Managing editor, Correspondent, News Anchor/Reporter, Columnist, Senior Reporter, News presenter, Investigative Reporter, Editorial Assistant, News Editor, Editorial Director, Feature Writer, Copy Editor, Radio Talk Show Host, Broadcaster, Broadcast Journalist

Target webmasters, influencers, social media managers, and bloggers with Facebook Page Manager access:

• Behaviors > Digital activities: Event creators (only use this one with further targeting), Facebook Page Admins