MozCon 2017 Day One Speakers:

Lisa Myers with Verve Search

How to Get Big Links

Get full notes here: https://www.slideshare.net/lisadmyers/mozcon-2017-how-to-get-big-links

 Oli Gardner with Unbounce

Data-Driven Design

Get full notes here: http://oli.unbounce.com/mozcon-2017/

Joel Klettke with Business Casual

How to Write Customer-Driven Copy That Converts

Get full notes here: http://businesscasualcopywriting.com/mozcon2017/

Daniel Russell with Go Fish Digital 

What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

Katie Cunningham with Adept Marketing

How to Build an SEO-Intent Based Framework for Any Business

Get full notes here: http://resources.adeptmarketing.com/seo-campaign

Ian Lurie with Portent, Inc.

Size Doesn’t Matter: Great Content by Teams of One

Get full notes here:  https://www.portent.com/blog/content-strategy/badger-content.htm

Favorite Tools: https://www.slideshare.net/wrttnwrd/markdown-installing-my-favorite-tools/

Justine Jordan with Litmus

The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

Get full notes here: https://litmus.com/lp/mozcon

Purna Virji with Microsoft

Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Get full notes here: https://docs.microsoft.com/en-us/bot-framework/bot-builder-overview-getstartedhttps://www.dropbox.com/s/x1eksn9d0zco81n/Botdesignworksheet.pdf?dl=0

Phil Nottingham with Wistia

Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Tools: http://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311 & http://hashtagify.me/

MozCon 2017 Day Two Speakers:

Wil Reynolds with Seer Interactive

I’d Rather Be Thanked Than Ranked

Tools: https://feedcheck.co/ & http://guidetodatamining.com/ngramAnalyzer/

Rob Bucci with STAT

Reverse-Engineer Google’s Research to Serve Up the Best, Most Relevant Content for Your Audience

Get the full notes here: https://getstat.com/mozcon/

Jayna Grassel with Dicks Sporting Goods

A Site Migration: Redirects, Resources & Reflection

Kane Jamison with Content Harmony

The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Get the full notes here: https://www.contentharmony.com/resources/content-promotion/

Tara-Nicholle Nelson with Transformational Consumer Insights

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customer’s Transformational Journey

Check out her personal site: http://www.taranicholle.com/

Matthew Barby with Hubspot

Up and to the Right: Growing Traffic, Conversions & Revenue

Get the full notes here: http://matthewbarby.com/mozcon

Joanna Lord with ClassPass

How to Operationalize Growth for Maximum Revenue

Krista Seiden with Google

Analytics to Drive Optimization & Personalization

Tools: https://www.crazyegg.com/visual-website-analytics/

Dr. Pete Meyers with Moz

Facing the Future: 5 Simple Tactics for 5 Scary Changes

Get the full notes here: https://seomoz.box.com/shared/static/0er5xtq9p1g6euedjz0rjctwd466ypoi.pdf

MozCon 2017 Day Three Speakers:

Cindy Krum with MobileMoxie

The Truth About Mobile-First Indexing

https://twitter.com/contentharmony/status/887726059545698305

Get the full notes here: Bit.ly://MobileFirstSEO

Tara Reed

Powerful Brands Have Communities

Tools:

Heather Physioc with VML

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

Get the full notes here: https://mozcon.vmlconnect.com/

Britney Muller with Moz

5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

Stephanie Chang with Etsy

SEO Experimentation for Big-Time Results

Dawn Anderson with Move It Marketing

Winning Value Propositions for Crawlers and Consumers

Rand Fishkin with Moz

The State of SEO & How to Survive Google’s Trojan Horsing of the Web

Get the full notes here: https://t.co/Bx6yM5fA6S