MozCon 2017

Day One:

  • Lisa Myers
  • Oli Gardner
  • Joel Klettke
  • Daniel Russell
  • Katie Cunningham
  • Ian Lurie
  • Justine Jordan
  • Purna Virji
  • Phil Nottingham

Day Two:

  • Wil Reynolds
  • Rob Bucci
  • Matthew Edgar
  • Jayna Grassel
  • Kane Jamison
  • Tara-Nicholle Nelson
  • Matthew Barby
  • Joanna Lord
  • Krista Seiden
  • Dr. Pete Meyers

Day Three:

  • Cindy Krum
  • Tara Reed
  • Heather Physioc
  • Britney Muller
  • Stephanie Chang
  • Dawn Anderson
  • Rand Fishkin

MozCon 2017 Day One Speakers:

How to Get Big Links

Want to know how to interview for the right outreach mindset? Check out @LisaDMyers tips from #MozCon pic.twitter.com/Vyp2nE8gbX

โ€” Content Harmony (@contentharmony) July 17, 2017
โ€œItโ€™s not always a data piece where you need to invest. Sometimes it can be really plain & simple.โ€ @LisaDMyers of @VerveSearch #MozCon pic.twitter.com/8jy74M8Sub

โ€” Content Harmony (@contentharmony) July 17, 2017

Get full notes here: https://www.slideshare.net/lisadmyers/mozcon-2017-how-to-get-big-links


Oli Gardner with Unbounce

Data-Driven Design

Data-Driven Design with @oligardner of @Unbounce #MozCon pic.twitter.com/cxdEv1xgGg

โ€” Content Harmony (@contentharmony) July 17, 2017
The frustration between three marketing disciplines by @oligardner #MozCon pic.twitter.com/s0SeJnwBmO

โ€” Content Harmony (@contentharmony) July 17, 2017

Get full notes here: http://oli.unbounce.com/mozcon-2017/


Joel Klettke with Business Casual

How to Write Customer-Driven Copy That Converts

How to Write Customer-Driven Copy That Converts with @JoelKlettke #MozCon pic.twitter.com/XHK4ZuWhcr

โ€” Content Harmony (@contentharmony) July 17, 2017
Take @JoelKlettke's word for it-Use the words your customers use to describe your company, product, or service in your copy. #MozCon #B2B pic.twitter.com/7YXcr7oFNi

โ€” Rival IQ (@RivalIQ) July 17, 2017

Get full notes here: http://businesscasualcopywriting.com/mozcon2017/


Daniel Russell with Go Fish Digital

What We Learned From Reddit & How It Can Help Your Brand Take Content Marketing to the Next Level

How #Reddit Can Help Your Brand Take Content Marketing to the Next Level with @dnlRussell of @GoFishDigital #MozCon pic.twitter.com/v8GyrU4f5V

โ€” Content Harmony (@contentharmony) July 17, 2017
One major takeaway for me from @dnlrussell presentation: I'm definitely gonna be using Reddit a lot more now! #mozcon pic.twitter.com/BGyfyl2S3L

โ€” Anisa A. (@Anisa_A_) July 17, 2017

Katie Cunningham with Adept Marketing

How to Build an SEO-Intent Based Framework for Any Business

Build an SEO-intent based framework for any business with @kac4509 of @AdeptMarketing pic.twitter.com/FfmK3AAXUQ

โ€” Content Harmony (@contentharmony) July 17, 2017
Want to build successful #SEO campaigns? You can find Katie's framework here: https://t.co/5rINjbQWWm pic.twitter.com/h32byUwIRG

โ€” Content Harmony (@contentharmony) July 17, 2017

Get full notes here: http://resources.adeptmarketing.com/seo-campaign


Ian Lurie with Portent, Inc.

Size Doesnโ€™t Matter: Great Content by Teams of One

7 Golden rules of great content with Ian Lurie @portentint of @Portent #MozCon pic.twitter.com/r9IsYclbC7

โ€” Content Harmony (@contentharmony) July 17, 2017
โ€œWhen you ask for a unicorn budget, but instead you get a chihuahuaโ€ โ€“ @portentint of @Portent #MozCon pic.twitter.com/pyhHuCU2o0

โ€” Content Harmony (@contentharmony) July 17, 2017

Get full notes here: ย https://www.portent.com/blog/content-strategy/badger-content.htm

Favorite Tools: https://www.slideshare.net/wrttnwrd/markdown-installing-my-favorite-tools/


Justine Jordan with Litmus

The Tie That Binds: Why Email is Key to Maximizing Marketing ROI

"51% of people unsubscribed from an email list because it looked bad on mobile" โ€“ @meladorri of @litmusapp #MozCon pic.twitter.com/9zT9mPHfb5

โ€” Content Harmony (@contentharmony) July 17, 2017
Plan your next email marketing campaign using @meladorri nifty tips: https://t.co/lerbCyFOCc #MozCon pic.twitter.com/cXcf0datuN

โ€” Content Harmony (@contentharmony) July 17, 2017

Get full notes here: https://litmus.com/lp/mozcon


Purna Virji with Microsoft

Marketing in a Conversational World: How to Get Discovered, Delight Your Customers and Earn the Conversion

Framework for Designing Chat Bots with Purna Virji @purnavirji of @Microsoft #MozCon pic.twitter.com/xDeWSh3qdY

โ€” Content Harmony (@contentharmony) July 17, 2017
"By 2020, 80% of businesses will have a chat bot" โ€“ @purnavirji of @Microsoft Will your business be one of them? #MozCon pic.twitter.com/mimuOssFG2

โ€” Content Harmony (@contentharmony) July 17, 2017

Get full notes here: https://docs.microsoft.com/en-us/bot-framework/bot-builder-overview-getstarted & https://www.dropbox.com/s/x1eksn9d0zco81n/Botdesignworksheet.pdf?dl=0


Phil Nottingham with Wistia

Thinking Smaller: Optimizing for the New Wave of Social Video Platforms

Optimizing for the New Wave of Social Video Platforms with @philnottingham of @wistia #MozCon pic.twitter.com/0qXXqpqkxE

โ€” Content Harmony (@contentharmony) July 17, 2017
A helpful roadmap for choosing the right platform for your #videomarketing via @philnottingham. #MozCon pic.twitter.com/8UMgIy7vje

โ€” Molli Spear (@MolliannSpear) July 17, 2017

Tools: http://marketingland.com/whats-a-video-view-on-facebook-only-3-seconds-vs-30-at-youtube-128311 & http://hashtagify.me/


MozCon 2017 Day Two Speakers:

Wil Reynolds with Seer Interactive

Iโ€™d Rather Be Thanked Than Ranked

I'd Rather Be Thanked Than Ranked with @wilreynolds of @SeerInteractive #MozCon pic.twitter.com/WJt7ekhJXI

โ€” Content Harmony (@contentharmony) July 18, 2017
โ€œWhen computers learn what disappointment looks like, will your brand be ready?โ€ โ€“ @wilreynolds of @seerinteractive #MozCon pic.twitter.com/oaCSp88IdT

โ€” Content Harmony (@contentharmony) July 18, 2017

Tools: https://feedcheck.co/ & http://guidetodatamining.com/ngramAnalyzer/


Rob Bucci with STAT

Reverse-Engineer Googleโ€™s Research to Serve Up the Best, Most Relevant Content for Your Audience

Reverse-Engineer Google's Research to Serve Best Content for Your Audience with @STATrob of @getSTAT #MozCon pic.twitter.com/man1KwxzRk

โ€” Content Harmony (@contentharmony) July 18, 2017
Know the searchers intent with @STATrob of @getSTAT #MozCon pic.twitter.com/MaSmEhyxpi

โ€” Content Harmony (@contentharmony) July 18, 2017

Get the full notes here: https://getstat.com/mozcon/


Jayna Grassel with Dicks Sporting Goods

A Site Migration: Redirects, Resources & Reflection

Site Migration: Redirects, Resources & Reflection with @jaynagrassel of @DICKS #MozCon pic.twitter.com/g7pQR2mCyH

โ€” Content Harmony (@contentharmony) July 18, 2017
"Redirect tools are helpful, but you must know their limits" โ€“ @jaynagrassel of @DICKS #MozCon pic.twitter.com/Afyc5cORW3

โ€” Content Harmony (@contentharmony) July 18, 2017

Kane Jamison with Content Harmony

The 8 Paid Promotion Tactics That Will Get You To Quit Organic Traffic

Our very own @KaneJamison on Facebook ads #MozCon pic.twitter.com/5DXxxwHL0J

โ€” Content Harmony (@contentharmony) July 18, 2017
Quit Organic Traffic with These 8 Paid Promotion Tactics โ€“ @KaneJamison #MozCon pic.twitter.com/m6FByaWKE2

โ€” Content Harmony (@contentharmony) July 18, 2017

Get the full notes here: https://www.contentharmony.com/resources/content-promotion/


Tara-Nicholle Nelson with Transformational Consumer Insights

How to Be a Happy Marketer: Survive the Content Crisis and Drive Results by Mastering Your Customerโ€™s Transformational Journey

How to Be a Happy Marketer & Master Your Customer's Transformation Journey with @taranicholle #MozCon pic.twitter.com/YcNbvZwD0T

โ€” Content Harmony (@contentharmony) July 18, 2017
"You can buy growth but you have to build engagement" โ€“ @taranicholle #MozCon pic.twitter.com/wxBimPwwAt

โ€” Content Harmony (@contentharmony) July 18, 2017

Check out her personal site: http://www.taranicholle.com/


Matthew Barby with Hubspot

Up and to the Right: Growing Traffic, Conversions & Revenue

No search demand for what you offer? Create โ€œside doorsโ€ into your website. โ€“ @matthewbarby of @HubSpot #MozCon pic.twitter.com/gprhEnlOtf

โ€” Content Harmony (@contentharmony) July 18, 2017
โ€œApproach your acquisition strategy as if each of the tactics you use wonโ€™t work tomorrowโ€ โ€“ @matthewbarby of @HubSpot #MozCon pic.twitter.com/5a3qD7iSmP

โ€” Content Harmony (@contentharmony) July 18, 2017

Get the full notes here: http://matthewbarby.com/mozcon


Joanna Lord with ClassPass

How to Operationalize Growth for Maximum Revenue

Be ready for rapid growth with @JoannaLord of @classpass #MozCon pic.twitter.com/X8OUtMqEft

โ€” Content Harmony (@contentharmony) July 18, 2017
How to Operationalize Growth for Maximum Revenue with @JoannaLord of @ClassPass #MozCon pic.twitter.com/LS6Maz9d30

โ€” Content Harmony (@contentharmony) July 18, 2017

Krista Seiden with Google

Analytics to Drive Optimization & Personalization

Use #Analytics to Drive Optimization & Personalization with @kristaseiden of @Google #MozCon pic.twitter.com/YNLic4JNy3

โ€” Content Harmony (@contentharmony) July 18, 2017
Use Closed Funnel Analysis to learn why your customers are leaving after placing items in cart โ€“ @kristaseiden of @Google #MozCon pic.twitter.com/KVXyjwMDXE

โ€” Content Harmony (@contentharmony) July 18, 2017

Tools: https://www.crazyegg.com/visual-website-analytics/


Dr. Pete Meyers with Moz

Facing the Future: 5 Simple Tactics for 5 Scary Changes

Facing the Future with @dr_pete of @Moz #MozCon pic.twitter.com/nLVwVEIjj2

โ€” Content Harmony (@contentharmony) July 19, 2017
Above all, target featured snippets โ€“ @dr_pete of @Moz #MozCon pic.twitter.com/p4xOrmbX9L

โ€” Content Harmony (@contentharmony) July 19, 2017

Get the full notes here: https://seomoz.box.com/shared/static/0er5xtq9p1g6euedjz0rjctwd466ypoi.pdf


MozCon 2017 Day Three Speakers:

Cindy Krum with MobileMoxie

The Truth About Mobile-First Indexing

How can Google access your content more efficiently? โ€“ @Suzzicks of @MobileMoxie #MozCon pic.twitter.com/2ByJvvs5TY

โ€” Content Harmony (@contentharmony) July 19, 2017

https://twitter.com/contentharmony/status/887726059545698305

Get the full notes here: Bit.ly://MobileFirstSEO


Tara Reed

Powerful Brands Have Communities

Powerful Brands Have Communities with @TaraReed_ #MozCon pic.twitter.com/zyTMdL1uCp

โ€” Content Harmony (@contentharmony) July 19, 2017
Looking to re-engage your customers? Find a way to build communities! โ€“ @TaraReed_ #MozCon pic.twitter.com/cBEFHFaaFe

โ€” Content Harmony (@contentharmony) July 19, 2017

Tools:


Heather Physioc with VML

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content

From Anchor to Asset: How Agencies Can Wisely Create Data-Driven Content with @HeatherPhysioc of @VML #MozCon pic.twitter.com/pUWRy0Rbjc

โ€” Content Harmony (@contentharmony) July 19, 2017
The true dichotomy of content creation between creative & digital teams โ€“ @HeatherPhysioc of @VML #MozCon pic.twitter.com/SFT2Aw6o2B

โ€” Content Harmony (@contentharmony) July 19, 2017

Get the full notes here: https://mozcon.vmlconnect.com/


Britney Muller with Moz

5 Secrets: How to Execute Lean SEO to Increase Qualified Leads

How to Execute Lean SEO to Increase Qualified Leads with @BritneyMuller of @Moz #MozCon pic.twitter.com/PR0y8Qwq8i

โ€” Content Harmony (@contentharmony) July 19, 2017
"Find a way to spark SEO curiosity at your work place" โ€“ @BritneyMuller of @Moz #MozCon pic.twitter.com/dCwMPllZGH

โ€” Content Harmony (@contentharmony) July 19, 2017

Stephanie Chang with Etsy

SEO Experimentation for Big-Time Results

SEO Experimentation for Big-Time Results with @stephpchang of @Etsy #MozCon pic.twitter.com/gILWMr6ksh

โ€” Content Harmony (@contentharmony) July 19, 2017
Build a framework for SEO testing to validate ideas & convince others of their importance โ€“ @stephpchang of @Etsy #MozCon pic.twitter.com/hHQQZ99Fo0

โ€” Content Harmony (@contentharmony) July 19, 2017

Dawn Anderson with Move It Marketing

Winning Value Propositions for Crawlers and Consumers

Winning Value Propositions for Crawlers & Consumers with @dawnieando of @MoveItMarketing #MozCon pic.twitter.com/7As5dM8LDD

โ€” Content Harmony (@contentharmony) July 19, 2017
โ€œPeople are 10x more likely to buy when they are given less choiceโ€ โ€“ @dawnieando of @MoveItMarketing #MozCon pic.twitter.com/fqBQ7J6PnL

โ€” Content Harmony (@contentharmony) July 19, 2017

Rand Fishkin with Moz

The State of SEO & How to Survive Googleโ€™s Trojan Horsing of the Web

The State of SEO & How to Survive Google's Trojan Horsing of the Web with @randfish of @Moz #MozCon pic.twitter.com/jTMW0xPEZr

โ€” Content Harmony (@contentharmony) July 20, 2017
"Do a great job answering a user's query & weโ€™ll rank you highโ€ฆUnless we have our own results; then we get to be 1st." โ€“ @randfish #MozCon pic.twitter.com/4JA0AuFa6H

โ€” Content Harmony (@contentharmony) July 20, 2017

Get the full notes here: https://t.co/Bx6yM5fA6S

"Do a great job answering a user's query & weโ€™ll rank you highโ€ฆUnless we have our own results; then we get to be 1st." โ€“ @randfish #MozCon pic.twitter.com/4JA0AuFa6H

โ€” Content Harmony (@contentharmony) July 20, 2017

Get the full notes here: https://t.co/Bx6yM5fA6S

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