How do I use Authoritative Sources?

 

Let’s walk through Authoritative Sources, including Overlapping Links, Internal Linking, GOV/EDU Sources, and News.

The data we show under Authoritative Sources is designed to quickly uncover resources that you can use to learn more about the topic, and reference and cite in your content.  Let’s walk through each section and how the data is gathered:

Overlapping Links

Overlapping Links are URLs that are linked to from multiple pages in the search results for the current keyword. 

For example, if you run a report for the query “best invoicing software”, and the #2, #4, and #10 ranking results all link to Harvest, you might see that result like this:

https://www.getharvest.com/ (Used 3 Times)

There’s often a chance that you’ll want to include these types of resources in your own content, or find out why your competitors are linking to them.

Internal Linking

When you create a project, you can set the domain for the website you’re working on. That allows us to search your site for content and find internal linking recommendations for any Keyword Briefs that you run in that project.

For example, if you create a Project for the domain Petco.com and then run a Keyword Brief for the phrase “how to control dog shedding”, we’ll show you internal link opportunities such as https://www.petco.com/shop/en/petcostore/category/dog-shed-control and https://www.petco.com/shop/en/petcostore/product/dog/dog-grooming-and-bathing/furminator-deshedding-ultra-premium-dog-shampoo.

GOV & EDU Sources

We search for content resources that are located on .gov and .edu domains, since they’re typically published by more trustworthy sources, though not always.

News Sources

We uncover top Google News results in your current country for the primary keyword.

 


Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like Mozcon, EngagePDX, SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.

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