How do I use Topic Analysis?


We’ll walk through how you can use the insights from our Topic Analysis tab and our Overlapping-Keywords-based Topic Model to produce better content.

Check out this video, or read below to learn how you can use our Topic Model to improve your content.

Overlapping Keywords

Overlapping keywords are IBM keywords that we spotted on more than one competitor. We pull a traditional page of desktop results, as well as a full 100-result SERP, and we analyze the top 30-40 competitors to prepare this data.

All overlapping keywords are highlightable for the brief, and these are also the primary data source behind our topic model that is used in our Grading features.

Related Keywords

Related keywords are those reported in the bottom of the SERP by Google, like these:

We take those and allow you to highlight them in the brief:


Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like Mozcon, EngagePDX, SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.

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