How do I use Video Analysis?

 

We’ll walk through how you can use the insights from our Video Analysis to produce better content.


We use the Video Analysis in a few ways:

Inspiration For Your Own Video Program

If tour company is producing videos, seeing which videos are ranking well in Google’s Video search can help you understand what types of videos users might be looking for. On a Keyword Brief with Video as a primary or secondary Search Intent, this is especially important. 

Embed Videos In Your Own Content

Many companies don’t have the resources to produce their own video, but can improve their website content by embedding other people’s video content instead.

Quickly Learn A New Topic

When a writer is covering a topic where they need to do additional research, or a strategist is trying to quickly understand a new industry concept, having top videos ready to view is a great way to quickly research without opening up 20 tabs in your browser.

Also, we pull results from Google’s Video search results, which typically yields a more diverse set of videos than a YouTube search for the same keyword.

 


Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like Mozcon, EngagePDX, SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.

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