Our Content Marketing Approach
There are a lot of ways to approach content marketing, but at Content Harmony, we specifically focus on three types of performance-driven content marketing programs:
Audience-Driven Content
We focus on creating remarkable content that attracts your target audience, backed up with expert interviews, useful examples, and dedicated paid social budget. These programs reach highly specific audiences and get them back to the site, while allowing your company to invest in passive SEO results.
View Our Audience ProgramSearch-Driven Content
Our team's process for developing evergreen content that earns SEO results is unmatched. We conduct data-driven keyword analysis with our in-house software, and produce compelling long-form content with custom graphics, interviews, examples, and all of the quality you'd expect from an in-house team.
Coverage-Driven Content
Our combination of data-driven research and long-form resources content with PR & outreach results in content that builds your brand's authority and reputation as a thought leader in your space, earning links and coverage from publishers, webmasters, bloggers, and other highly relevant sites.
Content Marketing Capabilities
Our strategy & creative team skillsets cover the full inbound marketing spectrum, but we focus on content marketing driven by SEO, PR, and paid social.
Written Content
Long-form blog posts, whitepapers, eBooks, curated content - our team has produced it all. Over the past few years our creative team has published daily long-form content across all of our client and internal content programs, managing content programs ranging from 1-20 assets per month.
Data-Driven Research
From analyzing 10 million rows of data to produce industry-leading research, to surveying thousands of consumers to uncover new insights on how they view our client's industry, our team has an established process for producing data-driven research projects that earn press coverage and industry accolades.
Visual Content
Our in-house design, development, photo, and video capabilities support both our ongoing content projects, as well as standalone assets. From data visualization to interactive tools, our production process allows our team to complete innovative visual content projects that meet our campaign goals.
