Example Workshop Scope

There are a lot of potential roadblocks when it comes to building a successful content marketing strategy. Good content isn’t going to take off if you don’t promote it, all the promotion in the world won’t work if the content is bad, and well-written content won’t attract interest if it wasn’t built from solid research.

From initial research and strategy to implementation to promotion to measurement, we’ll walk your team through the entire content marketing cycle to maximize the success of your content marketing efforts.

Topics covered include:

• Goals, metrics, and KPIs
• Buyer personas
• Content topics and formats across the customer lifecycle
• Editorial calendars
• Channel plans for owned media, paid media, and earned media
• Scheduling
• Prompts for writers, designers, and developers
• Content marketing checklist

Prebuilt Workshops or Custom Curriculum

We’ve spent years perfecting our traditional workshops, updating them as best practices change. We’ve presented to audiences with hundreds of people and led small focused workshops with 8 individuals. Designed to successfully teach students from a wide variety of industries and experience levels, they’re a proven way to help any marketing team optimize their content marketing strategy.

However, your team’s needs might be different enough to warrant a custom curriculum. Perhaps your industry is especially niche or you’d like more focus on a specific aspect of the content marketing strategy. Whatever your needs, we’re happy to design a custom curriculum—including any physical documents and workbooks—to help your team build and implement successful content marketing campaigns.