Discover how to increase conversion rates for your e-commerce store with strategies like offering free or reduced shipping, sending abandoned cart reminders, and matching your web copy for PPC visitors.
There are plenty of content writing tools that will help you supercharge productivity. In this list, we take a look at the best ones.
Unlock the secret sauce of The Onion's content success with these six amusing yet valuable lessons that'll spice up your content marketing game, from crafting click-worthy headlines to stirring the pot of controversy.
Getting your site architecture right is one of the harder parts of building a site, whether you’re dealing with millions of pages or hundreds. These patterns will help you understand the best way to create yours.
Marketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective.
Create effective content promotion strategies with Content Harmony's Channel Plan template to ensure your work reaches its intended audience. This tool outlines a clear plan for resources, promotes buy-in from clients, and prevents wasting promotional resources.
The best content brief templates for Google Docs, Notion, Word, PDF, and more. Plus tips on automating your team’s content brief workflows.
Explore the ten best tools and templates for crafting buyer personas to gain powerful insights into your audience and improve your content marketing approach. Learn how to use your buyer personas effectively alongside a content map and the buyer's journey.
We explain *how* to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.
"Why are we doing this?" and 11 other absolutely essential content strategy questions you need to answer.
Learn how to create a brand style guide with essential components such as logo, color theory, typography, imagery, voice, and grids to ensure consistency and credibility for your brand.
Unique content marketing exercises adapted from design school practices to enhance your creativity, process, and understanding of your audience and brand voice.
Our top email marketing tips for driving more people to your content, applicable to any sector and most of which can be combined for an even greater effect. Learn from examples like Help Scout's focused approach, Quora's personalization, and more.
Insights and guides on how to prioritize content marketing spend for a wide variety of business types and budgets. It covers everything from the small business content marketing budget of 20 hours and $1000/month, to enterprise content marketing budgets of $50k+/month.
Create a checklist for hiring freelance contributors to ensure a smooth process and avoid mistakes. Consider abilities, portfolio, experience, attitude, budget, timelines and other relevant criteria specific to each freelance role.
Learn how to produce great event coverage with these tips on preparation, type of coverage, using a buddy system for note-taking, and optimizing content for social media platforms.
Discover the five skills that content marketers can learn from publishers to keep audiences engaged and maintain credibility, including creating original and resonant content, using an editorial calendar, adhering to deadlines, and hiring talented writers and visual creatives.
Improve your email marketing campaign's open and click-through rates with A/B email split testing. Experiment with subject lines, text, frequency, day, and time to boost engagement and ultimately increase sales.
Optimize your eCommerce store's category pages with consistent images, simple searching, various shopping criteria, special offers, urgent calls to action, review icons, easy add-to-cart options, and custom sales copy to provide customers a seamless shopping experience.
Discover steps to enhance your eCommerce category pages for a seamless and enjoyable shopping experience for your customers, from consistent images to urgent calls to action and adding custom sales copy.
Content Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.
In this presentation Kane highlights some key takeaways from recent industry ranking factor studies and reports.
The average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.
This blog post discusses the top eight reasons to hire journalists for your content marketing team, including their formal training, inquisitive nature, storytelling skills, and deadline-driven work ethic. Find out how journalists can add value and credibility to your content strategy.