How To Produce Great Conference Coverage
By Kane Jamison • ⏱ 10 minsLearn how to produce great event coverage with these tips on preparation, type of coverage, using a buddy system for note-taking, and optimizing content for social media platforms.
5 Skills Brands Need To Learn From Publishers
By Kylie Ora Lobell • ⏱ 6 minsDiscover the five skills that content marketers can learn from publishers to keep audiences engaged and maintain credibility, including creating original and resonant content, using an editorial calendar, adhering to deadlines, and hiring talented writers and visual creatives.
Email Split Testing Ideas
By Kylie Ora Lobell • ⏱ 6 minsImprove your email marketing campaign's open and click-through rates with A/B email split testing. Experiment with subject lines, text, frequency, day, and time to boost engagement and ultimately increase sales.
How To Optimize eCommerce Product Pages
By Kylie Ora Lobell • ⏱ 6 minsOptimize your eCommerce store's category pages with consistent images, simple searching, various shopping criteria, special offers, urgent calls to action, review icons, easy add-to-cart options, and custom sales copy to provide customers a seamless shopping experience.
How To Optimize eCommerce Category Pages
By Kylie Ora Lobell • ⏱ 6 minsDiscover steps to enhance your eCommerce category pages for a seamless and enjoyable shopping experience for your customers, from consistent images to urgent calls to action and adding custom sales copy.
This Is What Great Content Looks Like
By Kane Jamison • ⏱ 2 minsContent Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.
Content Success Factors for SEO
By Kane Jamison • ⏱ 3 minsIn this presentation Kane highlights some key takeaways from recent industry ranking factor studies and reports.
Keyword Research for the Complete Customer Lifecycle
By Kane Jamison • ⏱ 1 minThe average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.
8 Reasons Journalists Make The Best Content Marketing Writers
By Kylie Ora Lobell • ⏱ 8 minsThis blog post discusses the top eight reasons to hire journalists for your content marketing team, including their formal training, inquisitive nature, storytelling skills, and deadline-driven work ethic. Find out how journalists can add value and credibility to your content strategy.
The Hourglass Sales Funnel
By Kane Jamison • ⏱ 6 minsRethink your sales funnel by focusing on retention marketing to maximize the lifetime value of your customers. An hourglass funnel model highlights the growth potential of customer satisfaction and loyalty, leading to increased revenue.
eCommerce Blog Examples That Can Actually Generate Sales
By Kylie Ora Lobell • ⏱ 6 minsDiscover the core methods for moving your blog readers towards a purchase, including email subscriptions, retargeting ads, and smart internal links, and learn from real-life examples of effective ecommerce blog posts.
What Is A Content Brief (And Why Is It Important)?
By Kane Jamison • ⏱ 7 minsA content brief is a set of requirements and recommendations that guides the writer as they create a piece of content. We'll cover why they matter, and you can download our free content brief template.
How To Update & Refresh Old Website Content (And Why)
By Osman Husain, Kane Jamison • ⏱ 13 minsRefreshing site content is critical to be able to hold and boost blog rankings. Here’s a step-by-step process to updating website content in 2022.
How to Create a Content Marketing Strategy [+ Free Template]
By Osman Husain • ⏱ 11 minsUse our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.
How To Create Content Marketing Proposals That Land The Best Clients
By Derek Flint • ⏱ 13 minsLet's walk you through the in’s and out’s of writing content marketing proposals based on strategies that we’ve seen work best.
How To Write SEO-Focused Content Briefs
By Osman Husain • ⏱ 14 minsLooking for tips on how to write SEO-focused content briefs? In this post, we'll show you how to write content briefs that writers and search engines love.
How To Create A Dynamite Editorial Calendar [+ Free Spreadsheet Template]
By Derek Flint • ⏱ 12 minsCreating an editorial calendar can keep your team on track, if you include the right information. Learn how or skip ahead by downloading our free Google Sheets template.
The Keyword Difficulty Myth
By Kane Jamison • ⏱ 50 minsIf you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". But... what exactly is it? Why is it so hard to understand? And how should SEOs and Content Marketers actually be using these metrics effectively?
12 Content Marketing KPIs Worth Tracking (And 3 That Aren't)
By Osman Husain • ⏱ 12 minsIn this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.
How To Do A Content Marketing Quick Wins Analysis
By Kane Jamison • ⏱ 17 minsOne of the best ways to get quick wins in content marketing is to find opportunities to improve old content that is underperforming and see fast improvements on traffic.
How to Use Content Marketing to Improve Customer Retention
By Derek Flint • ⏱ 11 minsMost companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.
The Wile E. Coyote Approach To Content Guidelines
By Kane Jamison • ⏱ 6 minsMarketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective.
Content Brief Templates: 20 Free Downloads & Examples
By Osman Husain • ⏱ 12 minsThe best content brief templates for Google Docs, Notion, Word, PDF, and more. Plus tips on automating your team’s content brief workflows.
How To Find Bottom of Funnel (BoFU) Keywords That Convert
By Osman Husain • ⏱ 18 minsHow to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.