Content Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.
In this presentation Kane highlights some key takeaways from recent industry ranking factor studies and reports.
The average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.
This blog post discusses the top eight reasons to hire journalists for your content marketing team, including their formal training, inquisitive nature, storytelling skills, and deadline-driven work ethic. Find out how journalists can add value and credibility to your content strategy.
Rethink your sales funnel by focusing on retention marketing to maximize the lifetime value of your customers. An hourglass funnel model highlights the growth potential of customer satisfaction and loyalty, leading to increased revenue.
Discover the core methods for moving your blog readers towards a purchase, including email subscriptions, retargeting ads, and smart internal links, and learn from real-life examples of effective ecommerce blog posts.
A content brief is a set of requirements and recommendations that guides the writer as they create a piece of content. We'll cover why they matter, and you can download our free content brief template.
Refreshing site content is critical to be able to hold and boost blog rankings. Here’s a step-by-step process to updating website content in 2022.
Use our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.
Let's walk you through the in’s and out’s of writing content marketing proposals based on strategies that we’ve seen work best.
Looking for tips on how to write SEO-focused content briefs? In this post, we'll show you how to write content briefs that writers and search engines love.
Creating an editorial calendar can keep your team on track, if you include the right information. Learn how or skip ahead by downloading our free Google Sheets template.
If you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". But... what exactly is it? Why is it so hard to understand? And how should SEOs and Content Marketers actually be using these metrics effectively?
In this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.
One of the best ways to get quick wins in content marketing is to find opportunities to improve old content that is underperforming and see fast improvements on traffic.
Most companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.
Marketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective.
The best content brief templates for Google Docs, Notion, Word, PDF, and more. Plus tips on automating your team’s content brief workflows.
How to find BoFU keywords for your business using common purchase modifiers, publicly available tools, paid apps, and insights from customers.
In this post, we’ll discuss how BoFU content is an essential part of your content marketing strategy including tips on how to spot it, and examples of popular BoFU formats.
Refreshing old content can help tremendously with improving traffic and search results. Here are 20 content refresh examples to show you what works.
Editorial guidelines are crucial in maintaining consistency and forming trust with your audience. In this post, we'll show you how to create them.
Content marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.
We explain *how* to optimize content for SEO, including a 9-step content optimization checklist that you can apply to your content creation process.