What workflow do you recommend for Keyword Reports, Content Briefs, and the Content Grader?

 

Content Harmony is very much a tool designed to help your content production workflow, so let’s look at how it was built for just that.


Overview of Typical Content Creation Workflow

We see this as the general workflow for a team producing search-driven content:

  1. Marketing strategist conducts sitewide or topic-wide keyword research and identify keywords/topics to be covered.
  2. Marketing strategist conducts deep analysis on each topic and produce a corresponding content brief for the writer with suggestions on topics, formats, and other key details for that content.
  3. Writer takes content brief and produces the initial draft.
  4. Marketing strategist reviews the draft against brief requirements for aspects like topic/keyword usage and subject matter requirements.
  5. Writer or Strategist then optimizes content using the Content Grader.
  6. Content is then sent through remaining editing/proofreading/revisions process, after which the content is published and content promotion can begin.

The part where Content Harmony’s Keyword Report and Content Briefs really excel is at Step 2.

Our Content Grader helps you with Steps 4 & 5.

How Strategists Should Turn An Initial Keyword Report Into A Finished Content Brief

We typically recommend that whoever is handling content marketing strategy or producing creative briefs runs reports in Content Harmony, and then links to them in your project management software when you assign a project to your writer. Sometimes the writer themselves are managing this entire process, in which case you should use the reports to analyze highlights before you go off and write the content in your editor of choice.

When you first run a report, we’ll send you to the “Intent” tab of the report, since the Brief tab itself will be blank. This is our way of encouraging you to start reviewing the data tabs, before turning your attention back to the Brief tab to produce your notes for the writer.

We have separate guides for how we recommend analyzing each tab of a Keyword Brief:

Sharing Reports

Typically you will want to share the report URL with a client, writer, or other reviewer.

If that person is a user within Content Harmony, they can load the report and potentially make changes.

If the person doesn’t have their own account with your Content Harmony team, then you can create a read-only share link that is publicly accessible to anyone who has the link.

 


Kane Jamison

Kane is the founder of Content Harmony, a content marketing platform that helps you build better content briefs. He's also the instructor for Content Marketing at the School of Visual Concepts in Seattle, and an industry speaker at events like Mozcon, EngagePDX, SMX Social, State of Search, LavaCon, Wordcamps, and more. You can find him on Twitter at @KaneJamison.

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