41% Revenue Growth for Pet eCommerce Company

41% increase in revenue due to non-paid channels during the first 9 months of working with Content Harmony.

The Problem

Client came to Content Harmony looking to increase sales from non-paid traffic channels, specifically organic search and referrals.

Our Solution

Content Harmony put together a plan that would combine the creation of new pages and promotional outreach to relevant businesses and organizations.

An initial technical site audit for their custom CMS allowed our team to uncover sub-optimal site issues, preventing proper search engine crawling and indexation. Once the initial site issues were corrected, we researched and created landing pages including new products/features, informational pet health pages, and pet resource partner pages.

Our promotional outreach campaign involved researching and contacting relevant businesses and organizations in an effort to create mutual partnerships and improve brand visibility.


  • Technical Site Audit

  • Promotional Outreach

  • Landing Page Creation & Optimization

  • Conversion Rate Optimization & A/B Split Testing


  • Audience: B2C

  • Business Model: Direct-to-Consumer eCommerce

  • Client Size: Medium-sized Startup


Increase in Revenue


41% increase in revenue due to non-paid channels during the first 9 months of working with Content Harmony.

Additional Increase


Additional 25% revenue increase on most recent conversion rate optimization project with this client.


Non-paid traffic has increased 36% in the first 7 months of 2014 with organic traffic specifically up 60%.

This increase in traffic resulted in 44% increase in the number of

transactions and 41% increase in revenue from non-paid traffic sources. For organic search specifically, transactions were up 49% and revenue was up 41%.

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