Client came to Content Harmony looking to increase sales from non-paid traffic channels, specifically organic search and referrals.
Our Solution
Content Harmony put together a plan that would combine the creation of new pages and promotional outreach to relevant businesses and organizations.
An initial technical site audit for their custom CMS allowed our team to uncover sub-optimal site issues, preventing proper search engine crawling and indexation. Once the initial site issues were corrected, we researched and created landing pages including new products/features, informational pet health pages, and pet resource partner pages.
Our promotional outreach campaign involved researching and contacting relevant businesses and organizations in an effort to create mutual partnerships and improve brand visibility.
Activities
Technical Site Audit
Promotional Outreach
Landing Page Creation & Optimization
Conversion Rate Optimization & A/B Split Testing
Activities
Audience: B2C
Business Model: Direct-to-Consumer eCommerce
Client Size: Medium-sized Startup
Highlights
Increase in Revenue
+41%
41% increase in revenue due to non-paid channels during the first 9 months of working with Content Harmony.
Additional Increase
+25%
Additional 25% revenue increase on most recent conversion rate optimization project with this client.
Results
Non-paid traffic has increased 36% in the first 7 months of 2014 with organic traffic specifically up 60%.
This increase in traffic resulted in 44% increase in the number of
transactions and 41% increase in revenue from non-paid traffic sources. For organic search specifically, transactions were up 49% and revenue was up 41%.
Ready to learn more about how we can help grow your brand?
