45,000 new organic visitors per month to their blog, a 150% growth within 6 months of kickoff.
Our client, a rapid growth direct-to-consumer eCommerce startup in a highly competitive market, came to Content Harmony looking to develop their content marketing program. Their existing blog was underperforming expectations, and 2 previous agency engagements had not yielded the results they needed.
After a successful product launch that had earned them a number of national press placements, they needed to implement a scalable link acquisition program in order to compete with entrenched household name competitors in their space.
In addition, they were 3-4 years behind other startups in the market in regards to SEO and content investment, and needed to gain share of voice quickly to not get left behind.
Content Harmony developed a three-part editorial strategy consisting of the following:
Beyond this, our team developed a PR and email outreach program to support the resource content, and our creative team handled email outreach to bloggers and influencers while curating content.
Our creative team invested heavily in illustrated assets and developing new graphics styles that were inline with brand requirements. Additionally, our creative team rebuilt 4-10 pieces of existing content from previous content efforts that were under-performing but showed potential, doubling length and graphics.
Resource Content Development
Blogger & Influencer Outreach
Intent-Driven Explainer Content
Business Model: Direct-to-Consumer eCommerce
Client Size: Medium-sized Startup
Increase in referring domain count and content-driven links earned as a direct result of our PR team's outreach.
Increase in organic traffic to the client's blog, which our team managed exclusively.
200% increase in keywords where the blog ranked in the top 10 results.
After spending month 1 on strategy development and outreach planning, our creative team went on to develop 28 new content assets for the client's site, as well as multiple guest posts to support our PR team's outreach efforts, and 70-80 custom graphics.
Our PR team secured over 100 placements, more than doubling the baseline goal of 50 links we had set with the client.
Overall, blog traffic increased 150% to over 75,000 monthly organic sessions in our 6th month of work. Before we started publishing, month 1 of our engagement saw 30,000 organic sessions. The client's business is not seasonal.
Looking at search rankings, our team increased top 10 rankings by 200%, raising the blog from 1,000 to 3,000 page 1 rankings, 20% of which were in the top 3 results.