After spending month 1 on strategy development and outreach planning, our creative team went on to develop 28 new content assets for the client’s site, as well as multiple guest posts to support our PR team’s outreach efforts, and 70-80 custom graphics.
Our PR team secured over 100 placements, more than doubling the baseline goal of 50 links we had set with the client.
Overall, blog traffic increased 150% to over 75,000 monthly organic sessions in our 6th month of work. Before we started publishing, month 1 of our engagement saw 30,000 organic sessions. The client’s business is not seasonal.
Looking at search rankings, our team increased top 10 rankings by 200%, raising the blog from 1,000 to 3,000 page 1 rankings, 20% of which were in the top 3 results.