+100 Referring Domains & +45,000 Monthly Organic Sessions in 6 Months
45,000 new organic visitors per month to their blog, a 150% growth within 6 months of kickoff.
The Problem
Our client, a rapid growth direct-to-consumer eCommerce startup in a highly competitive market, came to Content Harmony looking to develop their content marketing program. Their existing blog was underperforming expectations, and 2 previous agency engagements had not yielded the results they needed.
After a successful product launch that had earned them a number of national press placements, they needed to implement a scalable link acquisition program in order to compete with entrenched household name competitors in their space.
In addition, they were 3-4 years behind other startups in the market in regards to SEO and content investment, and needed to gain share of voice quickly to not get left behind.
Our Solution
Content Harmony developed a three-part editorial strategy consisting of the following:
- Long-form Resource Content, designed to earn links from niche audiences.
- Medium-form "Intent Content", designed to rank for mid-funnel terms related to their products and drive most of their organic visibility.
- Shorter-form Curated Visual content, designed to earn links from bloggers and influencers.
Beyond this, our team developed a PR and email outreach program to support the resource content, and our creative team handled email outreach to bloggers and influencers while curating content.
Our creative team invested heavily in illustrated assets and developing new graphics styles that were inline with brand requirements. Additionally, our creative team rebuilt 4-10 pieces of existing content from previous content efforts that were under-performing but showed potential, doubling length and graphics.
Activities
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Resource Content Development
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Blogger & Influencer Outreach
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Intent-Driven Explainer Content
Activities
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Audience: B2C
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Business Model: Direct-to-Consumer eCommerce
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Client Size: Medium-sized Startup
Highlights
+100
Increase in referring domain count and content-driven links earned as a direct result of our PR team's outreach.
+45k
Increase in organic traffic to the client's blog, which our team managed exclusively.
+2,000
200% increase in keywords where the blog ranked in the top 10 results.
Results
After spending month 1 on strategy development and outreach planning, our creative team went on to develop 28 new content assets for the client's site, as well as multiple guest posts to support our PR team's outreach efforts, and 70-80 custom graphics.
Our PR team secured over 100 placements, more than doubling the baseline goal of 50 links we had set with the client.
Overall, blog traffic increased 150% to over 75,000 monthly organic sessions in our 6th month of work. Before we started publishing, month 1 of our engagement saw 30,000 organic sessions. The client's business is not seasonal.
Looking at search rankings, our team increased top 10 rankings by 200%, raising the blog from 1,000 to 3,000 page 1 rankings, 20% of which were in the top 3 results.
Ready to learn more about how we can help grow your brand?
