Tools We Like:
- American Customer Satisfaction Index – 80,000 consumer survey about products & services to gauge level of satisfaction.
- WhitePagesPro API
- Facebook Graph Search Queries
- Exploratorium Visitor Experience Map
- Affinity Segments in Google Analytics
- GEOIP2 to identify based upon IP location. IPinfo.io does the same.
- RapLeaf and Full Contact for personal data based upon email.
Great Articles On Building Online Marketing Personas:
- What I Learned from Scraping SEOmoz’s Active User Base by Mike King
- The Persona-Driven Keyword Research Process by Mike King
- Personas: The Art and Science of Understanding the Person Behind the Visit by Mike King
- Include Your Clients in the Persona Research Process with Affinity Mapping by Norris A. A. Rowley Jr.
- How Inflow Does Audience Profiles by Everett Sizemore