Facebook Ads 20% Image Grid Template

Why You Need A Facebook Ads Image Grid Template:

Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved.

The secret to getting your images approved is to play within the lines – literally – by using a 5-by-5 grid template to construct your ad images.

Stick to my Facebook 20% text template and you won’t have any problems getting your Facebook Ad Campaigns approved.

Recommended Facebook Ad Image Sizes:

When looking at ad image sizes, Facebook for Business suggests the following dimensions:

Image Size For Each Type of Facebook Ad:

Clicks to Website – 1,200 x 628 pixels
Website Conversions – 1,200 x 628 pixels
Page Post Engagement – 1,200 x 900 pixels
Page Likes – 1,200 x 444 pixels
App Installs – 1,200 x 628 pixels
App Engagement – 1,200 x 628 pixels
Local Awareness – 1,200 x 628 pixels
Event Responses – 1,200 x 444 pixels
Offer Claims – 1,200 x 628 pixels
Video Views – 1,200 x 675 pixels

I’ve provided you with a template of 1,200 x 628 pixels as the generic post type template. My Facebook ad template will still work for the other type of ads, you’ll just need to account for some cropping when you are designing your ad images.

You only get 5 spaces (20% of the possible 25 spaces), so use them wisely. It is possible to use less than 5 space, of course.

You’ll also need to make sure that your text doesn’t bleed over the grid lines, because it will typically get rejected.

Don’t treat this as a piece of content, it is an advertisement after all. Even 8 words can be too much. Depending on your target market, and whether or not they will primarily view it on their phone, tablet, or desktop – your best bet is to keep it short and sweet.

Most of the time logos will be counted as part of the 20% text, but I think this depends on the type of logo and whether or not Facebook’s computers think it’s text. You can probably get away with an icon, for example.

With those rules in mind, here are some sample Facebook 20% image grid templates that I like to use:

layout-1

layout-2

layout-3

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layout-7

layout-8

facebook-ad-grid-9

Facebook Ads 20% Grid Template Downloads:

Illustrator AIT Template | Photoshop PSD Template | InDesign INDD Template | Powerpoint PPT Template

Finally, below is a square transparent PNG that you can overlay and transform to any image size you would like. Just copy and paste it into your image editor, and stretch it to fit your canvas.

Resizable PNG

Simon Andrys

Simon joined Content Harmony after six years in apparel design and product development. Pulling from his background in print design for collegiate, NBA & NHL teams, Simon is responsible for visual design projects for our clients as well as Content Harmony’s own marketing efforts. Simon obtained his B.A. in Graphic Design from Minnesota State University.

Comments (20)

web

October 25, 2015 at 7:04 pm

This is the first time ever that I left a comment.

And I felt compelled to do it, to express my appreciation for the time and efforts spent to prepare so many different file formats of the template.

Thank you so much!

ibbo

November 3, 2015 at 11:21 am

Perfect.

Thanks for that. I keep getting rejected for the 20% rule. Thanks for the different layouts too.

Ibbo

Stephanie Howes

November 3, 2015 at 12:08 pm

Thank you! This will likely prevent a lot of future frustration.

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November 4, 2015 at 7:06 am

[…] (Descargas directas de Content Harmony, visita el post original para agradecerles su trabajo). […]

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November 26, 2015 at 1:42 am

[…] Khi thực hiện thiết kế đồ họa cho mạng xã hội, chúng ta có một hệ thống hình lưới (grid) vô hình lưu dưới dạng file png, dùng để dán vào một layer (lớp) của hình ảnh mà chúng ta đang thực hiện. Bạn có thể copy và paste hình ảnh phía dưới, hoặc tải các template (mẫu) cho các chương trình Illustrator, InDesign, Powerpoint, và Photoshop từ blog của chúng tôi: Facebook Ads 20% Text Grid Templates. […]

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January 22, 2016 at 3:48 pm

[…] Ad Template: Facebook ads only allow 20% text via their grid system. We put together a free Facebook ad grid template that makes it faster to generate these […]

Juan

February 4, 2016 at 7:15 am

Thanks for share 🙂

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February 29, 2016 at 3:26 pm

[…] Kilde: https://www.contentharmony.com/blog/facebook-ads-20-percent-grid-template/ […]

Alyssa

March 31, 2016 at 12:48 pm

Thanks for the fantastic template! Much appreciated.

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April 11, 2016 at 4:06 am

[…] See more at: http://adigitalboom.com/update-facebook-removes-20-text-overlay-rule-for-ads-uk-ireland/ via Digital Boom. Excerpt: “The shift will eliminate the text policy, and will no longer disapprove ads based on the amount of text included in an ad’s image,” Facebook’s global advertising representative told Digital Boom in an email. “The spirit of the policy will still be in place,” added the representative. Instead of disapproving an ad for containing too much text, Facebook will alert users that they will be getting less reach for the same budget. “Ads with text overlay around or above the 20% limit in place today will receive reduced to no delivery instead of being disapproved,” the global advertising representative explained. (Blue 20% with Husky image credit Content Harmony https://www.contentharmony.com/blog/facebook-ads-20-percent-grid-template/) […]

Mike

September 4, 2016 at 10:30 am

Why do images need to be so large when they get shrunk down on the Facebook page when the ad is shown?

Kane Jamison

September 4, 2016 at 10:44 am

Reply

Mobile phones and tablets will see the ads with retina displays which require double the image quality or higher. Plus Facebook can crop things sometimes.