Why You Need A Facebook Ads Image Grid Template:
Facebook Ads has a rule that says no more than 20% of an ad image can contain text. It’s broken the hearts of many would-be Facebook marketers trying to get their ads approved.
The secret to getting your images approved is to play within the lines – literally – by using a 5-by-5 grid template to construct your ad images.
Stick to my Facebook 20% text template and you won’t have any problems getting your Facebook Ad Campaigns approved.
Recommended Facebook Ad Image Sizes:
When looking at ad image sizes, Facebook for Business suggests the following dimensions:
Image Size For Each Type of Facebook Ad:
- Clicks to Website – 1,200 x 628 pixels
- Website Conversions – 1,200 x 628 pixels
- Page Post Engagement – 1,200 x 900 pixels
- Page Likes – 1,200 x 444 pixels
- App Installs – 1,200 x 628 pixels
- App Engagement – 1,200 x 628 pixels
- Local Awareness – 1,200 x 628 pixels
- Event Responses – 1,200 x 444 pixels
- Offer Claims – 1,200 x 628 pixels
- Video Views – 1,200 x 675 pixels
I’ve provided you with a template of 1,200 x 628 pixels as the generic post type template. My Facebook ad template will still work for the other type of ads, you’ll just need to account for some cropping when you are designing your ad images.
You only get 5 spaces (20% of the possible 25 spaces), so use them wisely. It is possible to use less than 5 space, of course.
You’ll also need to make sure that your text doesn’t bleed over the grid lines, because it will typically get rejected.
Don’t treat this as a piece of content, it is an advertisement after all. Even 8 words can be too much. Depending on your target market, and whether or not they will primarily view it on their phone, tablet, or desktop – your best bet is to keep it short and sweet.
Most of the time logos will be counted as part of the 20% text, but I think this depends on the type of logo and whether or not Facebook’s computers think it’s text. You can probably get away with an icon, for example.
With those rules in mind, here are some sample Facebook 20% image grid templates that I like to use:
Facebook Ads 20% Grid Template Downloads:
Illustrator AIT Template | Photoshop PSD Template | InDesign INDD Template | Powerpoint PPT Template
Finally, below is a square transparent PNG that you can overlay and transform to any image size you would like. Just copy and paste it into your image editor, and stretch it to fit your canvas.
This is the first time ever that I left a comment.
And I felt compelled to do it, to express my appreciation for the time and efforts spent to prepare so many different file formats of the template.
Thank you so much!
Perfect.
Thanks for that. I keep getting rejected for the 20% rule. Thanks for the different layouts too.
Ibbo
Thank you! This will likely prevent a lot of future frustration.
Thanks for share 🙂
Thanks for the fantastic template! Much appreciated.
Why do images need to be so large when they get shrunk down on the Facebook page when the ad is shown?
Mobile phones and tablets will see the ads with retina displays which require double the image quality or higher. Plus Facebook can crop things sometimes.
Thank you for your effort..Priceless..always struggling with this rule
Thank you for this!
Thanks Simon! This really helped me and my colleague when she was stuck designing FB ads.