MozCon 2012 Live Blog – Day Two

Note May 2013: This article was originally published at HoodWebManagement.com in July 2012 and was migrated here in May 2013.

Note 7/23: I spent the whole morning doing a server transfer after walking into MozCon and finding out my site was down. As a result, this day is more of a Twitter curation + resources than a liveblog. As a result, this post is pretty much the Ruth Burr show – she’s been tweeting harder this week than all of us combined, so follow her on Twitter and G+ because she deserves it. Playing catchup right now with all the great presentations. Many thanks to Michael Cottam of Visual Itineraries for his assistance with some database troubles.

Overall takeaway for the day – and the week? This:

Noticing the trend yet? The theme of #MozCon 2012 is effecting change in our clients’ organizations and our own. — Kane Jamison (@KaneJamison) July 26, 2012

At the last marketing conference I attended (SearchFest in Portland in February) I walked away with 7 pages of handwritten notes after a single day. But, handwritten notes don’t do me or anyone else any good, they just get locked away in the file cabinet. So for MozCon I’m going to publish my notes here. I’m not promising a hardcore live blogging session, but I’ll publish notes on everything that I feel is worth writing down.

You can also find me tweeting @KaneJamison – I’ll try to embed any important tweets from myself and others into this post.

Previous Day: MozCon 2012 Day One Recap

Next Day: MozCon 2012 Day Three Recap

Other Live Blogging Sessions and Recaps I’m Aware Of:

• @RuthBurr, SEOMoz’s inhouse SEO, has some excellent tweets coming out fast and furious from each post, definitely worth following her to get some quicker updates since wi-fi takes awhile to get updates out.
• All presentations from the weekend can be downloaded here: http://www.seomoz.org/mozcon-live/agenda
• http://www.searchmarketingweekly.com/mozcon-2012-recap-high-roi-content-strategies-seo/
• http://www.stateofsearch.com/the-mozcon-chronicles-day-2-morning-sessions/

More recaps and liveblogs to be added here when I find some, Tweet @KaneJamison to get added to this list…

Thursday, July 26

Link Analytics Through API – Richard Baxter

Download Presentation Here: https://seomoz.box.com/shared/static/e2ea0f053c0153e145dd.pptx Description: Learn how an everyday inbound marketer can make use of simple APIs to discover more about your links (or potential links). Are they good or bad? What do they say about your site? Who’s got the good stuff?

Open Site Explorer now available INSIDE Excel bit.ly/SW03IF Via @seogadget‘s announcement today at #Mozcon — Rand Fishkin (@randfish) July 26, 2012

Download: Mozscape API extension for Excel

High ROI Content Strategies for SEO – Cyrus Shepard

Download Presentation Here: https://seomoz.box.com/shared/static/ae38a8d63265ebf6d351.pdf Description: Need to get a bang for your buck? Cyrus focuses in on how to boost your SEO ROI with targeted and precise content.

How to Earn Links Without Doing Anything – Ian Lurie

Download Presentation Here: https://seomoz.box.com/shared/static/a866e1cc3b32fd9f63cc.pdf

Description: Embrace your own awesome while kicking back and relaxing. Ian takes you through how to be so brilliant online that you’ll be swimming in links.

• Here’s Ian’s blog post of his presentation: http://www.portent.com/blog/internet-marketing/say-what-matters-my-mozcon-2012-presentation.htm
• Here’s the link bundle of his presentation: http://bitly.com/bundles/portentint/g

Redefining Business Models in a Post-Penguin World – Greg Boser

Download Presentation Here: https://seomoz.box.com/shared/static/faa9fdd9d02303c956a3.pptx Description: For both agencies and in-house teams, Greg covers how to re-tool your operation to thrive and grow in Google’s new world. Includes killing the “yes man” mentality, managing expectations, and performance-based models.

Online Reputation Management – Rhea Drysdale

Download Presentation Here: https://seomoz.box.com/shared/static/86d30a8fabb5a8129f2f.pptx Description: Learn how to make your presence last online and how your reputation is more than just a Google Alert.

•  http://bit.ly/db-policies

Persona Modeling Unhinged: The Zen of “Whole” Customer – Marty Weintraub

Download Presentation Here: https://seomoz.box.com/shared/static/867269f559178fbefc8c.pdf Description: Explore radical social PPC targeting combos to comprise comprehensive “Persona” modeling concepts. Identify multi-channel market segments demonstrating susceptibility to KPIs. If your audience exists, we’ll teach you to identify, target, and DESTROY it!

See the blog post of Marty’s Presentation here: http://www.aimclearblog.com/2012/06/29/psychographic-targeting-unhinged-the-zen-of-whole-customer-persona-modeling/

A Secret Algo Project Launch – Pete Meyers

Download Presentation Here: https://seomoz.box.com/shared/static/30b331b89b43231403bc.pptx Description: Tired of chasing the Algorithm? Dr. Pete has been watching the Google weather and will help you bring your storm-chasing to the next level. Dr. Pete shared a lot of good interpretation of Google’s search update process and how it will change in the future.

Announcement: Mozcast – A new metric that tracks day-to-day change in 1000 keyword SERPs. Builds on Dr. Pete’s “Bigfoot Update” post on the SEOMoz blog. Mozcast also reports on Twitter.

Google controls 60% of our access to everything we know on the Internet. So this stuff has very real ramifications. #mozcon — John Doherty (@dohertyjf) July 26, 2012

What’s normal? 79% of SERPs tracked change every 24 hours. #mozcon WOW. — John Doherty (@dohertyjf) July 26, 2012

“I would like the algorithm to wake up at night in a cold sweat wondering if @dr_pete is gonna catch me” #mozcon Meet mozcast.com — MyCool King (@iPullRank) July 26, 2012

The D Word: Leading the Way to Great Design – Jenny Lam

Download Presentation Here: https://seomoz.box.com/shared/static/68f71b8e377689da49ae.pdf Description: The best sites are both art and craft. Yes, websites can be artisanal! Jenny talks about the state of design, how to hire for it, and how make it part of your day-to-day culture.

• Mint.com amounts to $170 million in design and UI.
• Gillette study that every $1 spent on advertising yielded $7.21, and every $1 spent on design yielded $415.17.

Michaelangelo said to the steering committee “My job is the design. Your job is the money.” @helveticagirl #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

love this: “Don’t look for a designer who can code, they are usually bad at it. Find an engineer that loves design.” @helveticagirl #MozCon — Grant K Norwood (@grantnorwood) July 26, 2012

Hiring: … that the designer has actually shipped something and have a senior designer review the work. #MozCon — Aleyda Solís (@aleyda) July 26, 2012

Hiring: formal design training, talks about user, brand, tech; no delicate flower syndrome but have an opinion, portfolio itself #mozcon — Aleyda Solís (@aleyda) July 26, 2012

Google+ SEO & Authorship – AJ Kohn

Download Presentation Here: https://seomoz.box.com/shared/static/9d0e2e2a04749c31215a.pptx Description: Nervous about Google+? AJ’s here to hold your hand and figure out how to make it work — and get a head start — for your business.

• bit.ly/gplusnumbers <- Statistics on G+ usage
• http://www.blindfiveyearold.com/google-plus-seo – Google+ SEO Profile for personal profiles
• http://bit.ly/relpublisher Rel=Publisher instructions
• http://bit.ly/shouldfollowme Study on what terms to use to get people to follow you
• http://bit.ly/setuprelauthor How to set up rel=author on your site
• I had no idea rel=publisher was only meant for homepages – the documentation on it is terrible so thanks to him for clarifying.

Link all your social profiles w/your G+ profile. Google will show brand results from other networks to users who add you. @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Migrate your audience from Facebook and Twitter to Google Plus. How? With Exclusive Content. Then ask them to circle you. – @ajkohn #mozcon — William Alvarez (@williamalvarez) July 26, 2012

The Golden Rule: If you see something good, re-share it. Don’t you want ppl to do the same for you? @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Once people circle you, you gotta share! Tame your ego – quit talking about yourself. @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Title your G+ posts, they use that title for the post #Mozcon — MyCool King (@iPullRank) July 26, 2012

AJ Kohn:”How do we know how many people are logged into Google? NOT PROVIDED!” Great point,& ‘not provided’ % is increasing. #mozcon @ajkohn — Kelly Vaught (@Kelly_Vaught) July 26, 2012

Keyworded G+ posts can get into the results & news in less than an hour @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Complaining that G+ isn’t like Facebook is like complaining that Facebook isn’t like Reddit @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Engagement tips: Flag people down: use @ or + to get their attention @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Ripples: shows how your content ripples through G+ Bookmarklet: bit.ly/ripplesbookmar… @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Search your keyword, circle all the ppl suggested in “People and Pages.” Save search, rinse, repeat. @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Build an Evangelists circle: The people who are actually your fans/promoting stuff, put ’em in a circle! @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

The value of the +1 button? You personalize the search results of all the FRIENDS of the ppl who +1 you. @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

Optimize your snippet – make sure it looks good. Pay attention! @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012

How much is a +1 worth? Honestly, that’s not what you should be talking about. @ajkohn #Mozcon — Ruth Burr (@ruthburr) July 26, 2012