Often with our clients, we need to start out by getting information about their site using Google Analytics. While we frequently set up analytics for clients, we often also need to access a Google Analytics account that has already been set up. Here are the five steps you need to add another user or admin to your account.

  1. If you have your Google Analytics login and password, log in to your account – the first page you will see is the one below – an overview of your traffic. But in order to add someone to your account, you need to move over to the admin screen – highlighted in green, on the upper righthand corner of your screen.

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  1. When you click on the Admin button, it will take you to your account list. Most of you will only have one website to manage, but if you own several websites, choose the profile of the site that you want to add another user to, by clicking on the name of the profile.

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  2. Once into the account you’re focusing on, you will want to click on the “Users” tab, and then click on the “+ New User” button.

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  3. Once you’ve selected the new user button, you will be brought to a screen that gives you the option to input the email address of the person you want to add. In this case, we’re adding me! Be sure to select “administrator” if you want that person to have access to all account features.* I personally always choose to notify the person in question by email, but it’s not necessary to do that in all cases. Select the blue “Add User” button at the bottom of the screen and …

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    5. Voila! Once you’ve hit the button, it should redirect you back to the Users screen, where you will see the email address of the person you’ve just added.

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* Google Analytics users still have access to view all the information in the profile, but have read-only access and may be restricted to certain profiles – they can’t make any changes to information in Analytics. That’s sufficient if you only need to inspect analytics data, but higher level tasks are restricted with the User profile. Administrators can make changes, allowing them to do things like set up goals and event tracking (important for e-commerce sites and determining whether business objectives are being met by the site).