Insights and guides on how to prioritize content marketing spend for a wide variety of business types and budgets. It covers everything from the small business content marketing budget of 20 hours and $1000/month, to enterprise content marketing budgets of $50k+/month.
Create a checklist for hiring freelance contributors to ensure a smooth process and avoid mistakes. Consider abilities, portfolio, experience, attitude, budget, timelines and other relevant criteria specific to each freelance role.
Learn how to produce great event coverage with these tips on preparation, type of coverage, using a buddy system for note-taking, and optimizing content for social media platforms.
Discover the five skills that content marketers can learn from publishers to keep audiences engaged and maintain credibility, including creating original and resonant content, using an editorial calendar, adhering to deadlines, and hiring talented writers and visual creatives.
Improve your email marketing campaign's open and click-through rates with A/B email split testing. Experiment with subject lines, text, frequency, day, and time to boost engagement and ultimately increase sales.
Optimize your eCommerce store's category pages with consistent images, simple searching, various shopping criteria, special offers, urgent calls to action, review icons, easy add-to-cart options, and custom sales copy to provide customers a seamless shopping experience.
Discover steps to enhance your eCommerce category pages for a seamless and enjoyable shopping experience for your customers, from consistent images to urgent calls to action and adding custom sales copy.
Content Marketing can only be great if it meets the goals it was meant to achieve. In this post we'll compare OK, Good, and Great content examples for four topics covering brand awareness, engagement, conversions, and retention.
In this presentation Kane highlights some key takeaways from recent industry ranking factor studies and reports.
The average keyword research process misses a ton of discovery points in the customer lifecycle and related data that your company is sitting on. In this presentation Kane walks through ideas on how to integrate that data into keyword research.
This blog post discusses the top eight reasons to hire journalists for your content marketing team, including their formal training, inquisitive nature, storytelling skills, and deadline-driven work ethic. Find out how journalists can add value and credibility to your content strategy.
Rethink your sales funnel by focusing on retention marketing to maximize the lifetime value of your customers. An hourglass funnel model highlights the growth potential of customer satisfaction and loyalty, leading to increased revenue.
Discover the core methods for moving your blog readers towards a purchase, including email subscriptions, retargeting ads, and smart internal links, and learn from real-life examples of effective ecommerce blog posts.
A content brief is a set of requirements and recommendations that guides the writer as they create a piece of content. We'll cover why they matter, and you can download our free content brief template.
Refreshing site content is critical to be able to hold and boost blog rankings. Here’s a step-by-step process to updating website content in 2022.
Use our free Google Docs template and guide to build your own documented content marketing strategy *before* embarking on a content program.
Let's walk you through the in’s and out’s of writing content marketing proposals based on strategies that we’ve seen work best.
Looking for tips on how to write SEO-focused content briefs? In this post, we'll show you how to write content briefs that writers and search engines love.
Creating an editorial calendar can keep your team on track, if you include the right information. Learn how or skip ahead by downloading our free Google Sheets template.
If you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". But... what exactly is it? Why is it so hard to understand? And how should SEOs and Content Marketers actually be using these metrics effectively?
In this post, we take a closer look at content marketing KPIs suitable at different stages of the buyer journey including brand awareness, audience development, sales, and retention.
One of the best ways to get quick wins in content marketing is to find opportunities to improve old content that is underperforming and see fast improvements on traffic.
Most companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.
Marketers often build 34-page editorial guidelines documents, filled with hand-crafted examples. But this one-page format from Chuck Jones of Looney Tunes might be more effective.