The Keyword Difficulty Myth

By Kane Jamison • โฑ 50 mins

โ€‹If you've spent much time doing keyword research, you've probably come across a metric called "Keyword Difficulty". โ€‹But... what exactly is it? Why is it so hard to understand? And how should SEOs and Content Marketers actually be using these metrics effectively?

Content Marketing Roles

By Kane Jamison • โฑ 20 mins

Content marketing is a team sport, and this post is a full roster of the different roles that play a part in content marketing.

How to Use Content Marketing to Improve Customer Retention

By Derek Flint • โฑ 11 mins

Most companies are focused on how they can use content for customer acquisition. In this article we'll show you how to think about content marketing for retention, and how your content can provide value to your existing customers in ways that drive up lifetime value.

Paid Content Promotion

By Kane Jamison • โฑ 2 mins

This page features resources from my presentation at MozCon 2017, including slides, additional targeting examples, and resources for Facebook Ads.

YouTube Marketing Ideas for eCommerce

By Kylie Ora Lobell • โฑ 5 mins

Discover how to boost your ecommerce sales with these stellar YouTube marketing strategies: product videos, product review videos, how-to videos, collaborations with influencers, and entertaining videos. Learn from successful examples and get your audience hooked on your products.